How to Increase Website Trust Through Quality Backlinks

When other authoritative websites see your content as useful enough to share it with their own audiences voluntarily, it is a sign your website is trustworthy and relevant, making Google and the other search engines very happy. 

Black hat practices are often used as a desperate attempt to enhance SEO efforts, using manipulative and unnatural link building strategies. Google sees unnatural links as a violation of its guidelines, which is why it has implemented complex algorithms to target manipulative backlinks. Penguin is a prime example. This algorithm uses artificial intelligence to identify and penalise low-quality backlinks.

Benefits of Quality Backlinks

A natural backlinking strategy acquires high quality backlinks which are essential to Google when assessing your website. This is a long-term strategy, requiring patience, monitoring, and outstanding and high quality content that provides value. Some of the benefits associated with natural backlinking strategies include:

• Brand awareness – when your ranking improves, it increases website traffic, boosting your brand awareness, showing your site as trustworthy to users
• Google approved – Google uses over two hundred ranking factors to determine where your site appears in search results, natural backlinks fall into the top three ranking factors.
• Authority – High quality backlinks improve credibility and trust, improving your domain authority

Tips to Acquiring Backlinks to Boost Website Trust

In order to attract natural backlinks and improve your website trust, you should:

High Quality Content

High quality content is important to encourage high authority websites to link back to your content. This means ensuring you research your data and back up your information. Data-driven content can include infographics, resources, reviews, tutorials, interviews, and case studies, to name a few.

Influencer Partnerships

Partnering with influencers is an excellent opportunity to build links naturally. This involves identifying relevant influencers in your niche and reaching out to them. When you consider an influencer partnership, remember relevance is essential. The more focus you pay to topics that relate to your audience and content, the more valuable your content becomes. With influencers linking to you as a credible source of information, your website is given a welcome trustworthy boost.

Infographics

Infographics are highly engaging, reader-friendly, and engaging. They are ideal to capture peoples attention and interest, and they remain one of the most shareable content forms, offering excellent results. Did you know that infographics get approximately 300% more social shares than regular posts? This makes them a recipe for success, as more authoritative websites in your niche will consider backlinking them.

Use Social Media

Social media can be used to share content from your website, helping to secure natural links. When you share your content on social media, you reach a larger audience, boosting organic traffic and dwell time on your website. It also increases the chances of securing natural backlinks that can give your website trust a welcome boost.

Conclusion

Quality backlinks are a vote of confidence from other websites, showing your site as trustworthy to your audience and to the top search engines. If you need help with a backlink strategy or you want your website to be seen as a credible and trustworthy source of information, you can give the Genie Crawl team a call now to find out how.