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How to Leverage Content Clustering for SEO Gains
In order to improve your ranking is search results, you need to create high quality, relevant, unique, and valuable content that resonates with your target audience. If you are wondering how you organise your content to ensure it makes sense to your audience and SEO goals, then you will need to understand content clustering. This method groups your content around specific topics and subtopics, relating to a primary keyword.
Content clustering creates and links content based on relevance and keyword intent. The aim is to have a main topic page, or a pillar page, covering a broad keyword and an overview of the topic. Subtopic pages, or cluster pages, cover specific keywords with more depth on the topic being covered. The pillar page, along with the cluster pages are then linked using internal links, creating a content cluster. This signals search engines and users your website is an authority on the topic presented.
Content clustering can improve your SEO efforts, helping you target long-tail keywords that are specific, less competitive, with higher conversion rates. They match the users intent. Content clustering also helps avoid keyword cannibalism, where you have numerous pages all competing for the same keyword. It is also valuable in boosting website authority and relevance. When you link your pillar and cluster pages together, you create a network of valuable content that supports each other, helping to improve rankings and drive more traffic to your site.
Creating content clusters does require a few steps that need to be followed:
Creating content clusters is not enough when it comes to improving your SEO efforts. You need to optimise the content clusters using keyword research tools, identifying what keywords your audience uses, helping you choose your primary topic and subtopics.
We recommend carrying out a comprehensive competitor analysis, identifying what content clusters they use, identifying any gaps and opportunities. It is also imperative to regularly monitor your pillar page and cluster pages to determine performance, helping you make adjustments as needed, helping to improve your SEO strategy.
Content clustering has proven to be an effective way to improve your SEO efforts, but it is very time consuming and can be challenging. We recommend using content templates to streamline your content creation processes. Have a consistent format and style that you use for your pillar and cluster pages, along with a check-list for SEO Best Practices that must be followed.
Content clustering is proving a valuable tool in SEO today. Having a main topic page with numerous in-depth sub-topic pages make it easier for search engines to crawl your content, while improving navigation for your users. It gives your blog or website structure. If you need assistance with an effective content strategy, content creation, or content clustering, get hold of the Genie Crawl team now and let us help you improve your ranking in search engine results pages, reaching your audience, and driving organic traffic to your website.
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