How to Optimise for Google Discover
Google is constantly working on ways to improve its user experiences when searching online. Google discover is a personalised content feed, providing articles, videos, and other content that is based on users search history and interests. It uses automated systems that identify a good match based with the users interests. The content in Discover is automatically refreshed as new content is published, designed to provide all types of useful and valuable content from the internet, not only newly published content.
Google Discover uses the same format as AI-driven social platforms, where an algorithm is responsible for customising the users feed based on their previous interactions and interests.
In order to optimise your content for Google Discover, you need to keep the following in mind:
Any website can be optimised for Google Discover, though the following content are the most relevant and important to boost visibility:
Studies have found that most of the URL's displayed in Google Discover receive traffic to up to four days, peaking around the first or second day. At the same time, studies found that forty six percent of a sample size of Google Discover URL's were news related, while forty four percent were Ecommerce sites
In order to ensure your optimisation for Google Discover is performing, you will want to regularly track your progress. This can be done through Google Search Console, where you can find metrics by clicking on “Discover,” located in the navigation rail on the left hand side.
Google Discover traffic will show up as Direct Traffic in Google Analytics, which has proven not as effective as Google Search Console for tracking and reporting.
Optimising for Google Discover is an effective way to boost online visibility to a targeted audience. If you want to improve your online performance, give the Genie Crawl team a call today and see what we can do to boost your visibility, helping you appear in Google Discover.
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