How to Optimise Google Maps Listings for UK Businesses

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How to Optimise Google Maps Listings for UK Businesses

Google Maps listings are one of the most effective ways to grow your UK business online. Local SEO for Google Maps is a process where you optimise your Google Maps business listing, boosting your ranking in local search results pages. It is essential for UK businesses that rely on their local community, helping you build trust, improving your visibility in local search results, and enabling potential customers to get in touch with you without having to visit your website.

How to Optimise Google Maps Listings

If you are a local business that relies on your local community to grow and succeed, then you will want to follow these tips to optimise your Google Maps listing:

Create or Claim Your Google Maps Listing

This is the first step. Head to Google Maps and see if your business already appears as unclaimed. If you find it, claim your business on Google Maps. In the event your business isn't displayed, create a Google Maps listing. 

This is an easy process. Enter your NAP (Name, Address, and Phone Number) information and you are ready. You will be asked to verify your business, that is done via phone call or post card.

How to Optimise Google Maps Listings for UK Businesses
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Complete All Sections

When it comes to completing your Google Maps listing, ensure you complete every section. Each section should be accurate and consistent from your phone number to your opening hours. In the Google My Business dashboard you can choose a business category and upload high quality images. 

Create Google Posts

Google Business Profiles have a useful posts section, enabling you to add business activities, advertise new products, special offers, or updates regarding your business. When you post regularly, you engage with your local community, building trust and showing that you are an active business.

Respond to Reviews – Good and Bad

This is such an important step to boost your Google Maps listing. When it comes to reviews, it's imperative that you take the time to respond to every review, whether good or bad. Be polite, professional, and focus on fixing the problem, showing your audience that you care about their feedback and you are passionate about customer service and satisfaction.

Add Your Google Maps Listing to Your Website

Use the power of Google Maps on your website with an interactive map. This connects your site and business in Google's eyes, allowing visitors to get directions to your business with a simple click of the mouse. This is a quick process where you click on the “share” button on Google Maps, navigate to embedded map, select the size, and copy and past the code provided into your HTML. 

Optimise Your Business Description

Focus on optimising your business description including location-specific keywords and phrases. You can include local neighbourhoods, place names, and landmarks that people are likely to search for in your location. Combine this with your services or products and how it relates to the local area.

Create Local Citations

The Google Business profile enables you to add links to your social media accounts. Customer expect to find businesses on popular social media platforms. In some cases, your social media page can rank in search results. Every profile you create helps boost your online presence.

Conclusion

Google Maps is an excellent way to attract your local community searching for products and services you provide on Google. If you optimise your Google Maps listing correctly, UK businesses can leverage the excellent benefits, enjoying the full potential of this listing. Get in touch with Genie Crawl today to find out more.

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