How to Optimise Product Descriptions for SEO
Search engine optimisation (SEO) isn't only important for websites to reach their target audience, it's also important to make your product descriptions stand out amongst the crowd. Product descriptions are more than letting customer know vital information about what you sell, they are opportunities to convince someone your product is the solution to their problem.
SEO product descriptions are written by aligning with SEO Best Practices. It is designed to improve your ranking in search engine results pages (SERPs), helping you reach your target audience, and driving them to your ecommerce store or website. There are numerous factors that are taken into consideration, ensuring an improved user experience, with organised content and easily readable content.
Online shopping is more than a simple convenience these days. Online shopping has become a normal part of daily lives with many people relying on the internet to find and buy products they are looking for. This is especially true with millennials, where more than fifty percent do the majority of their shopping online.
With great SEO product descriptions, you can reach your target audience, and achieve online success, reaching your goals.
With great SEO product descriptions, you can:
The Genie Crawl team have put some tips together to optimise your product descriptions for SEO:
Your consumers are likely to skim through the information you provide to find what they are looking for. The more skimmable your product descriptions are the better they are for SEO. Use concise sentences, make use of headings, keep paragraphs short, and make use of bullet points.
Keywords are essential when it comes to SEO. Choose keywords and phrases that are relevant to your product. Add some long-tail keywords that are low competition with high conversion rates. Keywords must be used naturally within your product descriptions without overstuffing. Keywords should also be added to your titles, meta data, and URLs.
People don't read product descriptions the same as they would read a blog. They scan the content to find what they need to know. Write unique, meaningful, relevant, and authoritative content that gets to the point, serving the purpose.
Content length is just as important. There is no rule that product descriptions should be a certain length. You can determine the content length by the needs of your audience and how much convincing they need to click the button and take a desired action.
Titles and headings are very important when it comes to SEO product descriptions. Title should be concise and contain the targeted keyword, while headings should be used to break up and organise the content with keywords.
Don’t forget to use your targeted keywords in your title tags, meta descriptions, and alt text.
This is the part that resonates with your audience, encouraging them to make a purchase. Focus on the benefits, avoid salesy language, stay concise and avoid fluff, ensure your sentences are short and to the point, and make use of bullet lists, images, graphics, and other options to catch your users attention, encouraging them to engage with your content.
Every product description should have a clear call to action (CTA). You can use “add to cart” or “buy now” buttons where they are easily seen and in a colour that stands out.
Product descriptions for SEO get results, but there is a fine art to completing them correctly. Remember to rely on SEO Best Practices. If you need help creating high quality SEO product descriptions, get in touch with the Genie Crawl team today. We have the expertise to help you sky-rocket your product descriptions, putting them in front of the right consumers at the right time.
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