How to Optimise Voice Search for Local Queries

Understanding Voice Optimisation for Local SEO

Optimising for voice search is similar to optimising for other search, yet there are some differences, tailoring it to the queries people make when using voice search tools.

There can also be an overlap between voice search and text search optimisation, as people tend to use similar search terms, but in general, voice search is more conversational.

• Text search - “SEO agency near me” or “best SEO agency near me.”
• Voice search - “Hey Alexa, can you find me a SEO agency nearby?” or “Hi Siri, what is the best SEO agency near me?”

Both queries include the same short-tail keyword “SEO agency near me,” but the voice search query contains a long-tail keyword variation. As a result, it's important to optimise for long and short-tail keywords.

To capture as much of your target audience as possible in local search, it's important to optimize for both short-tail local keywords and the types of long-tail local keywords used in voice search queries.

How to Optimise Voice Search for Local Queries

We have put a step-by-step process in place, helping you optimise voice search for local SEO:

• Research Long-Tail Keywords - Every effective SEO strategy starts with keyword research. Here you are going to want to research local long-tail keywords people are likely to use
• Conversational Search Phrases – When performing keyword research, look for conversational phrases people will use
• Question-based Search Terms – While looking for conversational search phrases, pay attention to long-tail keywords phrased as question. Those that include how, what, why, where, or when
• Optimise Content – With your list of long-tail keywords, you can optimise your content to incorporate these local keywords naturally
• Answer Common Questions – directly answering common voice search questions in your content can help you improve your ranking in local voice search results
• Optimise for Mobile – One in four people use voice search on their mobile device. Ensure your website is responsive, while focusing on side speed
• Optimise Google Business Profile – Ensure you create and verify your profile listing, completing all information, while ensuring it is updated and accurate
• List in Local Directories – List your business in local online directories
• Track performance – It is essential that you regularly monitor your performance, identifying areas that need improvement

Conclusion

Optimising for voice search is an important part of your local SEO strategy. Even though voice search does account for a lower volume of local results, it still generates a considerable volume of organic traffic, helping to generate leads, and improve conversions. If you are looking to gain a competitive edge in your local area, you should be optimising for voice search. Contact Genie Crawl today to find out more.