How to Structure Homepage Sections for High Engagement

The Importance of Website Homepage Structure 

Did you know it takes a website visitor less than ten seconds to decide whether to stay on your website or leave? Ninety nine percent of websites have a ten second window to engage your audience and keep them on your site. 

This means you only have ten seconds to communicate your value. When visitors stay for longer than ten seconds, they continue engaging with your site, visiting additional pages.

The Most Common Website Homepage Mistakes

Before we delve into how to structure your homepage sections for high engagement, lets take a quick glance at the most common website homepage mistakes you should avoid:

• Your homepage is all about you 
• Your homepage is overwhelming
• Your homepage is confusing
• Your homepage doesn't include a clear call to action (CTA)
• You don't communicate the transformation

How to Structure Homepage Sections

Many people are under the impression your website is all about beautiful images, visual design, and branding. In fact only a small percentage of your homepage should be art, the rest is a strategic approach to boost engagement. 

The Genie Crawl team have included some tips to help you structure your homepage sections with confidence:

Header Section

The header is the top section of your site. This should include your logo, menu, and call to action.

Hero

The first main section of your homepage. This is the significant section, directly below the header. This should show the transformation your visitor will experience if they buy from you, showing them how your product or services can make their life easier.

Problem

The problem section is taking your visitor from showing them how their life can be made simpler to the reality they are facing right now. This includes a headline, subheadline, image or video, along with a compelling call to action. You want to use this section to show them how much they need what you offer, giving them a glimmer of hope.

Position

If your visitor is still reading your page at this point, it shows they are interested, so take the opportunity to introduce yourself. This should also include a headline, subheadline, image or video, and a call to action. 

Solution

Many homepages make mistakes in this section, trying to sell themselves too early. If you place a solution at this point, it makes the visitor aware of their need for an answer. Your visitor is already primed and ready at this point, all you have to do is provide a solution.

Take the opportunity to showcase core offerings, top performing product categories, and best sellers. Always include a call to action, encouraging visitors to take action.

Success

This is the step where you encourage your visitors to take action, breaking it down into three sections:

• First step – the next thing you want them to do on your site
• Milestone – the milestone that marks their journey
• Result – communicate the feeling of accomplishment

Call to Action

Remote clutter and add a compelling and clear call to action. Be clear on what you want your website visitor to do.

Footer

Your footer is the last section on your homepage. It is where you put everything important that doesn't fit in the other sections.  You can use it to link to your blog or contact us pages, or a newsletter sign up. 

Conclusion

Your homepage should be well-structured to increase engagement. Following the above steps can help you create a great user experience for your visitors. If you need help structuring your website homepage, contact the Genie Crawl team today.