How to Turn Blog Posts into Video Content

Identify Top Performing Blog Posts

Before you repurpose your blog posts, you need to identify which ones are worth repurposing. Not all blog posts have the same potential, focus on top performing blog posts. We recommend the following steps:

• Analysis – use Google Analytics to find the blog posts attracting the most traffic, time on page, and shares
• Feedback – look for blog posts with comments, likes, and other engagement metrics to gauge your audiences interest 
• Evergreen – prioritise evergreen content that remains relevant in the long term 

Plan Your Video Content

Now that you have identified your top performing blog posts, you need to plan your video content. This involves a number of steps:

1. Define your goals – what do you want to achieve with the video?
2. Know your audience – who is your target audience, their demographics, interests, and behaviours?
3. Key message – what are the main points in your blog you want to highlight in your video content?

Choose Your Video Format

Not all video formats suit every content type. The format you select should be based on the nature of your post, your audience, and the platforms where you will publish the video. The most common video formats when repurposing blog posts include:

• Explainer videos, such as how to guides and step by step instructions
• Listicle videos, such as lists of tips, resources, or facts
• Interviews, such as expert opinions and interviews
• Animations can be used to break down complex topics

Writing Your Video Script

A well-crafted video script is essential to your video content, ensuring it is engaging and stays on message. At Genie Crawl, we recommend the following structure:

• The hook – the first few seconds are essential. Use a statement or question to grab your audiences attention
• Language – ensure it is easy to understand using clear and concise language, while avoiding jargon
• Story structure – a good video tells a story. Structure your script with a beginning, middle, and end
• Visual cues – identify where to add animations, text, and graphics to reinforce your message 
• CTA – ensure you add a compelling call to action (CTA) at the end of the video to encourage viewers to take a desired action 

Recording the Video Content 

With your script in hand, you are now ready to start recording. The video process does vary based on the equipment you will be using, your experience level, and production abilities. What you will need includes:

• Smart phone – you don't need an expensive camera to record high quality video, your smart phone may be enough
• Microphone – good audio quality is important. Consider an external microphone, as smart phone microphones offer poor sound quality
• Lighting – natural light is the best, but if you are shooting indoors, consider using ring lights or soft box lights to ensure your lighting is even
• Background – select an uncluttered background or a green screen to provide a professional image.

Editing

This is your change to ensure your video is high quality and you can publish it with confidence. Editing can include:

• Removing unnecessary footage, mistakes, and long pauses
• Improve the transition between one scene and the next
• Add visuals to complement the content, engaging your viewers
• Adjust audio levels, add some background music, or sound effects
• Add subtitles to ensure your videos can be engaged with by those with hearing difficulties, along with those watching in silent environments

Conclusion

When you repurpose your top performing blog posts into video content, it provides an opportunity to not only extend the life of your existing content, but to broaden your reach. Do you need help with video creation? The Genie Crawl team are here to help. Contact us now for a free evaluation and quote.