How to Use Analytics to Refine Your SEO Strategy

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How to Use Analytics to Refine Your SEO Strategy

Search engine optimisation (SEO) strategies don't work on guesswork. If you are wondering why your website isn't driving the traffic you hoped, you will want to get a better understanding of analytics. 

Why is Analytics Important to SEO?

Analytics are valuable tools to help you assess your website effectively, refining your SEO strategy:

  • Performance – analytics provides insights into how your SEO strategy is performing, enabling you to gauge how effective your campaign is, and enabling you to make data-driven decisions for improvement
  • Strengths and weaknesses – when you analyse your data you can see what parts of your campaign are working, while identifying areas for improvements
  • Key metrics – using analytical tools to track SEO metrics such as keyword ranking, bounce rates, search traffic, conversion rates, and click through rates are all valuable in helping you better understand your performance and make the necessary adjustments to boost user engagement and visibility
How to Use Analytics to Refine Your SEO Strategy
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How to Use Analytics to Refine Your SEO Strategy

Analytics are valuable tools to refine your SEO strategy in the following ways:

Organic Search Traffic

This is the number of visitors to your site that come through search engine results, not paid advertising. Organic website traffic is valuable and shows your website is ranking well in search engine results pages (SERPs) for your targeted keywords. When you analyse organic search traffic you identify the effectiveness of your strategy, tracking how many visitors you get from organic search results, while identifying what pages are attracting them to your website. This enables you to optimise your website effectively to align with the keywords that are driving your organic traffic. 

Keywords

Being able to determine your keyword ranking is valuable to your SEO strategy. Keywords are what influences your visibility online. Tracking keyword rankings provides an opportunity to understand your ranking for your targeted keywords by monitoring rankings.

Conversions

Identifying your conversion rate is very useful to optimise your site for SEO success. This is the number of visitors that have taken a desired action. This is important as it shows you how many of your website visitors are converting into customers. A higher conversion rate is a sign your SEO strategy is performing well. You can calculate your conversion rate by dividing the number of conversions by the number of visitors, then multiply it by 100. 

Bounce Rate

Analysing your bounce rate is very important to your SEO success. This is the percentage of visitors to your website that abandoned your site without any interaction or navigation. High bounce rates negatively impact your SEO efforts. It shows visitors are not finding what they are looking for or they didn't feel engaged once on your site. 

Click-Through-Rate (CTR)

A click-through-rate is the number of people that click on a link after viewing it. This is used to measure the relevance and effectiveness of your content. CTR can be calculated by dividing the number of clicks on a link to the number of impressions the link has received. 

Conclusion

It is imperative to understand the power of analytics to improve your SEO efforts in today's digital landscape. When you analyse the information available, you gain valuable insights into how your website is performing, enabling you to make data-driven decisions to enhance visibility and ranking. It is important to bear in mind that SEO is an ongoing process that requires regular monitoring and analysis to ensure you gain a competitive edge. Contact Genie Crawl today if you have any questions or need help to analyse your sites performance.

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