We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
How to use Audience Segmentation in Google Ads for Better ROI
Audience segmentation is a process where you break up your target audience into similar groups, sharing certain metrics. With this in hand, you can develop buyer personas to represent each group, tailoring your ads to each group. The aim is to boost engagement, clicks, and conversions.
You can segment your audience using a variety of metrics, including:
The right segmentation methods is based on the insights you have about your target audience. Google Ads Manager and Google Analytics provide data on your website visitors. You can use Audience Overview, to see all the users segments, from here click on Add Segment ad a list of pre-created segments will be opened. You can use these, or create your own.
Before you start your audience segmentation in Google Ads, you need to gather and analyse the available data. One of the best places to start is with your customers. In addition to Google Analytics, you can use email surveys, focus groups, and online polls to collect target audience data.
With your audience segmented, you need to ensure your adverts are relevant, providing the best return on investment. This involves creating a buyer persona for each segment. This is a fictional character that aligns with your typical customer, such as their demographics, needs, wants, preferences, likes, dislikes, etc.
You can now use your buyer personas to target your audience segments. We recommend the following steps:
Audience segmentation in Google Ads helps you understand your target audience, focusing on persuading high value customers to the end of the sales funnel to boost return on investment (ROI). Do you need help with your Google Ads audience segmentation? Contact Genie Crawl now, we are the Number 1 Rated Google Ads and SEO agency. Contact us today for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
