How to Use Chatbots as Lead Capture Tools

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How to Use Chatbots as Lead Capture Tools

Businesses have used various tools to improve their sales funnel over the years, improving their customer service and support. One of the solutions has been chatbots. Chatbots have become essential tools in lead generation, while improving customer experience.

Artificial Intelligence (AI) has a major influence over digital marketing in today's evolving landscape with chatbots becoming a tool that improves customer experience, while transforming how brands and customers interact on a digital and physical level. Chatbots have the ability to provide personalised responses, with contextual chat interacts, eliminating the need for dedicated customer service teams, saving businesses money.

How Chatbots are Capturing Leads

A beneficial area where chatbots are really helping today's modern business is accelerating the sales process. They provide twenty-four hour support and with the correct implementation, they not only increase sales, but dramatically improve your customers journey, helping you retain them. 

The benefits of chatbots for capturing leads includes:

  • Complement your email communications, providing personalised and focused messages for lead generation
  • They qualify leads in seconds, providing a better experience for your potential customers.
  • Improve customer experience
  • Increase return on investment by helping to retain your customers and increasing conversions
How to Use Chatbots as Lead Capture Tools
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How to Use Chatbots as Lead Capture Tools

Chatbots have simplified the lead generation process, when you compare them to other tools. They speed up the process. You can use chatbots as lead capture tools by:

Creating a Buyer Persona

In order to effectively use chatbots as lead capture tools, you need to sync customer sentiments and profiles with your chatbot. Each customer has a distinct profile that needs to be regularly monitored. 

The buyer persona should be a replica of your targeted buyer and based on this you can create filters to generate the right leads.

Create Appealing Messages

With your buyer personas in front of you, you can now create appealing messages about what you offer. Remember, the focus is to provide a seamless user experience, creating multiple touch points, and various engagement channels. 

Segment Your Leads

You are going to need to profile the leads, segmenting them accurately. Filter your leads to create conversational flow with each lead type. Chatbots are able to bring customer insights, helping you understand your customer trends.

Conversing with Clients

In order to provide the best chatbot conversations, you will need a good understanding of your customers preferences relating to the tone used. You need to know the types of conversions your targeted leads prefer. For example, your customer is unhappy with a particular product. In this case you want your chatbot to remain professional, avoiding any humour, addressing your customers sentiments.

Conclusion

Chatbots have proven to be effective lead capture tools, improving your buyers journey. They are available twenty-four hours a day, dealing with your website visitors, getting to know them, their likes, and preferences. They are able to speed up the lead generation process, qualifying leads within seconds. Do you need help using chatbots as lead capture tools? Contact Genie Crawl now to find out how.

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