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How to Use Moodboards to Inspire Brand Redesigns
A moodboard for branding redesigns is the gap between strategy and design. Moodboards help you with creative direction, the look and feel for your redesign project. It's an important part of most brand redesign processes, helping you turn your strategy into an eye catching, memorable, and professional design.
You have probably recognised a moodboard if you have discussed your friends wedding with them before the big day. Its a collage of photos, colour swatches, patterns, typographies, and even textures. These elements capture your creative direction, helping you with emotion and style. It should not only look appealing, it should feel right.
The first thing you need to know is that there are no rules. You can use as many or as fewer elements as you wish. Narrowing down your moodboard is best, helping you make streamlined redesign decisions.
There are a few steps you are going to want to take to create and use your moodboard for branding redesigns, these include:
This is the most essential part of your moodboard process. It is a reflection on your brand and audience, how you are going to position yourself amongst your competitors. This step is often daunting for business owners, but when you do this groundwork, you have a clear strategy in place.
Pro Tip: Focus on three elements; foundation, audience, and positioning to help with your branding redesign direction.
Now that your strategy is place you are going to need some keywords for your brand redesign. Use the keywords to create a map of ideas and possible image concepts to include in your moodboard. This is when you can start exploring potential brand redesign colour palettes that evoke emotion and align with your keyword selection.
Pro Tip: Choose three to four keywords to create your map.
At this stage, you want to gather your images, colour swatches, and patterns, that inspire you and align with your brand redesign strategy. Ensure you gather whatever you think has potential.
Pro Tip: This is your time to be creative, avoid looking at your competitors during this stage.
With all your research completed, you can narrow down your photos, colours, patterns, etc. Cut out anything that does not align with your keywords and redesign strategy. This will help you make strategic redesign decisions, such as choosing the right fonts, colours, and logo variations.
Pro Tip: You should have at least five images and three main colours to work with. We recommend playing around a bit until you feel one hundred percent satisfied with the combination.
Today’s environment is competitive and a brand redesign is a major decision, ensuring it captures the attention of your audience. It's how your brand should look and feel. Moodboards are an excellent way to visualise and touch your ideas, bringing them to life, ensuring that they align with your brand. If you need help with your brand redesign, the expert team at Genie Crawl are here to assist. Contact us today to arrange your free evaluation and quote.
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