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How to Use Schema to Show Positive Reviews on Google
What is the first thing you see when you look at a listing on a search engine results page (SERP)? Is it the star rating, the overall rating, or the number of reviews that makes that listing stand out, boosting trust and credibility.
These are the elements of review schema markup, helping increase online visibility, while building trust, and attracting more customers. As the SERP grows, regular organic listings get pushed down the page. Review schema can boost credibility, providing you with more pixel space in search results.
Review schema is structured data that helps search engines understand and display user reviews, product listings, and other feedback directly in search results. As Google crawls and indexes your content, it can detect review schema, using it to enhance your search listings, making them more eye-catching, attracting your audience, and encouraging them to take action.
With schema for positive reviews on Google, your ratings and review content can appear in traditional search results and local SERPs, enabling potential customers to access your business without clicking through to your site. It provides them with what they need to know right in the results, speeding up their purchasing journey, improving their experience.
Reviews and ratings build trust. Review schema uses feedback from real customers, supported with their name and other markup elements that boost your online visibility. This helps people learn what others think of your business without having to visit your website or interact with you.
There are a number of steps you are going to need to take to implement review schema accurately and effectively:
Basically, there are two types of schema properties you can use; review schema and Aggregate Rating. Review schema defines properties that tell Google what others thing of your products, brand, etc and how they rate it. Aggregate Rating defines properties that reveal your branch or products aggregate ratings based on multiple ratings and reviews.
In order to add review schema to your page, you need to manually modify relevant sections of its code. Now while this may sound daunting, there are the Genie Crawl team on hand to assist.
This step involves accessing the HTML code of each web page, manually adding relevant sections with the correct review schema markup. One of the hardest parts of creating schema to show positive reviews on Google is deploying it across hundreds of pages.
Once you have implemented your schema, you need to validate it, ensuring that it doesn't contain any errors that will prevent it being selected by search engines. You can also monitor whether Google and other search engines display your reviews in SERPs.
When you do not implement review schema correctly it can result in penalties, errors, along with missed SEO opportunities. The most common review schema implementation mistakes include:
Review schema is a useful opportunity to attract your audiences attention in SERP listings, helping to boost trust, and increasing yoru click through rate (CTR). If you want your positive reviews to be shown in Google SERPs with the help of schema markup, the Genie Crawl are here to help. Contact us now to find out more.
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