How to Use Social Proof to Improve Your Website’s Conversion Rate

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How to Use Social Proof to Improve Your Website’s Conversion Rate

As digital marketing professionals it is our responsibility to create high quality content with clear call to actions (CTAs). These encourage website visitors, social media followers, and email subscribers to take a desired action, which is known in the digital marketing world as a conversion. You are converting your website visitor into a customer.

Your desired conversion will be determined by your website and your business goals:

  • Make a purchase
  • Download material, maybe a white paper or e-book
  • Sign up for your newsletter
  • Watch a video
  • Subscribe to a monthly membership
  • Complete an online contact form
  • Visit a key landing page
How to Use Social Proof to Improve Your Website’s Conversion Rate
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What is Social Proof?

Social proof was introduced in 1984 and explores the seven principles of persuasion. Social proof leverages on the humans need to belong and need social acceptance. People often look at others behaviours and actions to guide them, especially when they are uncertain.

When shopping online, consumers tend to rely on others reviews and recommendations, before they make a final decision. This is what social proof is about, it influences the consumers purchasing choices and plays a vital role in digital marketing strategies.

Social Proof That Can Improve Website Conversion Rates

Using social proof is a powerful digital marketing tool that proves your products and services have been endorsed by others. It is important to display social proof in places where your website visitors will see it, helping to boost conversions.

Reviews

Ninety five percent of people shopping online rely on reviews before making purchasing decisions. This means displaying reviews is an easy way to improve conversions. They offer a chance to showcase social proof with first-hand feedback from someone who has experienced your products and services. 

Best Selling Products

Websites that showcase their best-selling products, most purchased items, and customer favourites tend to improve conversions by persuading their buyer's purchasing decisions.

User-Generated Content

Ninety two percent of online consumers will trust a non-paid recommendation over other types of marketing efforts. You can generate user-generated content by encouraging your customers to share pictures of them using your product, social proof for consumers that are thinking of making a purchase.

Include Case Studies

Case studies are an excellent addition to any website, offering valuable insights into how customers have successfully used your products and services. Promoting these case studies on your website shows new customers your offering is valuable. Case studies show how you and your customer worked together, along with how your product or service benefited them.

Brand Ambassadors

Brand ambassadors can be celebrities, industry experts, social media influencers, employees, and more. When you work with brand ambassadors you increase social proof, while humanising your products and services. 

Conclusion

When you make use of social proof to improve website conversion rates, you can achieve outstanding results. At Genie Crawl, our small, yet talented team of SEO experts are ready to help you improve your website conversions by incorporating social proof on your website. Contact us today to ask us how.

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