How to Use Video Content to Boost SEO Performance

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How to Use Video Content to Boost SEO Performance

Online visibility has become essential in today's digital landscape. Using video content has become a powerful tool to improve SEO performance. Content remains king, but we live in a world where attention spans are shorter, people are looking on the internet, while on the go, which is why video is coming out as a top contender to captivate your audience and improve rankings in search results.

Why Video Content is Important to SEO

Video content is a powerful tool to add to your SEO strategy:

  • Improves user engagement – video has proven to be effective in capturing and retaining attention. You can engage users, encouraging them to spend more time on your website
  • Improves click-through-rate (CTR) – when you add video thumbnails, your ranking can increase the chance of your audience clicking on the content. This high click through rate sends a positive signal to search engines and this improves you ranking in search engine results pages (SERPs)
  • Improves website traffic – video content that is optimised for SEO can improve your organic website traffic. Videos can rank in video and search results, helping you reach a wider audience
  • Improves social sharing – video content is very shareable on social media, increasing brand visibility and back links to your website. Social signals, including likes, comments, and shares, are considered ranking factors
  • Improves user experience (UX) – videos add value to your website providing appealing content and a positive user experience, contributing to improved SEO performance
How to Use Video Content to Boost SEO Performance
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How to Use Video Content to Boost SEO Performance

When it comes to video content, there are some processes that need to be followed in order to boost SEO performance:

Know Your Target Audience

It is essential that you understand your target audience, including demographics, behaviours, preferences, and interests. When you know your audience you can create high quality video content that addresses their needs or concerns, boosting engagement and SEO performance. 

Plan Your Content

When you plan video content you need to consider the effectiveness and relevance of the content. Knowing your audience and having conducted thorough keyword research, you are able to plan your video content effectively.

Use Professional Equipment

When it comes to video content, you want to publish high quality videos and this means using professional equipment and editing software. Using high resolution cameras provide clear video and audio, for example.

Keyword Research

As with text-based content, you need to optimise your video for SEO using keywords. Keyword research identifies and analyses the words and phrases your audience use when they search online. This helps you understand the most relevant keywords that you can then incorporate naturally into your video content. 

Optimise Title, Description, and Tags

It's very important to optimise your video contents title, description, and tags. Remember to use your primary keywords naturally, while keeping the title concise and engaging. Place the primary keyword at the front of the title, while ensuring you provide an accurate and detailed description of the video content, and always include a link back to your website.

Create a Video Thumbnail

The video thumbnail is the first thing your audience sees, and this is what helps them decide whether to click on your video or not. In order to create a video thumbnail, choose eye catching images, add descriptive text, and ensure readability. 

Conclusion

These days most people use the internet to search for products, services, or information. With busy lifestyles and mobile devices, video content has grown in popularity, proving effective in driving organic traffic to your website. Are you ready to incorporate video content into your SEO strategy? Contact Genie Crawl today to find out more.

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