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How UI Changes Can Increase App Retention Rate
We live in a world where the app market is saturated with user acquisition being the first hurdle. The main success of your app is user retention, your ability to keep your users engaged and actively using your app over a long period. This is more than simply downloads and installations, it reflects the value of your app, along with the bond it creates with your users.
Maintaining user retention is not an easy task. It means having a well-crafted strategy, continuous optimisation, and a user centric UI design approach.
User retention is building a long-term relationship with your users. It is the ability to consistently deliver value, aligning with the evolving needs of your users, exceeding their expectations. It means creating an intuitive and enjoyable user experience, providing a functional purpose, while creating an emotional connection with your brand.
In order to calculate your apps retention rate you will need to divide the total number of app users at the start of the stage by the total number of active app users at the end of the stage. Satisfaction means your user will keep returning.
Did you know that a five percent increase in your app retention rate can result in up to a ninety five percent boost in profits in the long term?
UI and UX design contribute to a good user experience (UX), but they are distinct. UX focuses on human-app interactions, such as your users journey while using the app, focusing on emotions, pain points, and expectations. UI design, on the other hand, involves the app layout, colour schemes, typography, and overall aesthetics. It' what your users interact with. A well-crafted UI strategy can improve intuitive navigation, along with the efficient completion of tasks.
It provides an effortless user experience, ensuring your app users find what they need and can accomplish their goals seamlessly. When your users feel frustrated, there is a high risk of abandonment. UI designs keep users engaged and coming back to your app for more.
Did you know you only have fifteen seconds to make a positive impression on a new app user? When you provide streamlined onboarding, it capitalises on this limited time window. Avoid unnecessary information requests and keep it simple. Offer social media login options to encourage new users to explore your app. Some tips include:
Effective user interface (UI) design helps to boost loyalty, increasing your app retention rate. These are users who have already experienced the value your app provides. These are the people that have the ability to attract new users.
Offering rewards can be retention motivators. Offering discounts, VIP status, free upgrades, or a points system, all create a sense of accomplishment, encouraging your users to return and continue engaging with your app.
When your app is slow loading and crashes on a regular basis, it negatively impacts engagement, leaving your users frustrated. UI provides a proactive approach to address any errors or bugs, animalising the risk of crashes, lags, and slow loading, keeping users engaged and coming back.
User retention is not a one-time effort, it requires ongoing commitment to ensuring your app users have a fantastic experience and want to return time and time again. Tracking your key performance indicators such as churn rates, active users, and session lengths, help you gain insights into the effectiveness of your retention strategy. Do you need help increasing your app retention rate? Contact Genie Crawl now. We would love to help.
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