A crucial aspect that happens at the beginning of every web development project is research. Some of that research is about what else is out there that is similar and what the competition is doing. The rest is research on the best tools available to get the development job done. This involves keeping up with the latest research and advancements in technology, platforms, browsers and tools.

Technology advances at an extraordinary rate with browsers and platforms continuously releasing updates, fixes and new products. Programming languages shift and new tools become available. Web developers need to stay abreast of every movement in the industry in order to stay relevant and develop sites that offer high levels of functionality across browsers and platforms.

Web developers typically work on functionality, but functionality doesn't happen in isolation. It must be integrated into a seamless user journey, simplified UX and appealing and intuitive UI. Web developers work closely with their web design counterparts to dovetail their efforts to create a site that functions smoothly, rather than several disparate parts that ultimately confuse the end user.

Websites must be built for a purpose. A results-driven web development service will focus its energies on creating a website that not only encourages customer engagement and brings in business leads and sales, but also reliable data and analytics around which the business can continue to grow. Development doesn't stop when the site goes live. Data will drive the site into the future.

Creating a website is a collaborative effort between the web development team, the web design team and the client. Effective web development involves taking the time to understand the client and their business. Making the effort to build a relationship of mutual trust and understanding smooths the development process and is more likely to result in a satisfactory outcome for all.

With web development, technical expertise is only half the equation. There must be a corresponding commitment to the client and to service excellence. Clients justifiably want to know their project will be completed on time and on budget, and if that's not possible, there needs to be transparency as to the process, the potential difficulties and the consequences in terms of money and time.

Web development that works isn't only highly technical and doesn't happen in isolation. It forms part of a holistic approach to branding and marketing, seeking to solve problems in context. It takes careful consideration of the short, medium and long-term objectives of the client's business and works towards generating results that will grow the business now and into the future.