When you have a poor landing page experience score, Google may be less likely to show your adverts and you are missing out on valuable conversions. When your Quality Score is low, you pay more per click.
Google is now transparent when it comes to your Quality Score, telling you why your score is low for a particular keyword. One of the reasons may be your landing page experience. When Google sees your landing page experience as below average, it negatively impacts your Quality Score.
Google Ads Landing Page Experience
When it comes to landing page experience, Google recommends focusing on three elements:
- Original and relevant content
- Ease of navigation
- Transparency
Tips to Improve Your Landing Page Experience Score
- Check relevancy – your landing page content must match your advert text and targeted advert keywords
- Reduce links – don't add too many links to your landing page. Only add links to place an order, to gain your contact information, or to visit your home page
- Website structure – ensure you have good hierarchy, creating detailed pages for specific Google Ads in your website hierarchy
- Call to Action (CTA) – have clear and powerful call to actions that entice your visitors
- Relevant images – add relevant images as visual clues bout your message. When you add images with text you make the page more attractive and engaging
- Create a attention-grabbing heading – Grab your audiences attention with the first thing they see, the heading
- Concise and to the point – landing pages are not articles or blogs, provide a concise and to the point landing page offering essential key information
- Include social buttons – add social media buttons to make it easy for visitors to share the offer, while adding trust badges, awards, and recognition to reassure your audience that you are trustworthy
- Speed – don't forget that site speed also plays a role in your landing page experience score. Ensure your page loads within seconds
Conclusion
Your landing page experience score is probably the most underrated Google Ads metric that can significantly impact your visibility and audience engagement. When your Quality Score is below average, you may be losing out on valuable clicks, not to mention paying more per click. Do you need help improving your landing page experience score? Contact Genie Crawl now to find out more.