Landing Page Experience Score: Google Ads’ Most Underrated Metric

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Landing Page Experience Score: Google Ads’ Most Underrated Metric

When you have a poor landing page experience score, Google may be less likely to show your adverts and you are missing out on valuable conversions. When your Quality Score is low, you pay more per click.

Google is now transparent when it comes to your Quality Score, telling you why your score is low for a particular keyword. One of the reasons may be your landing page experience. When Google sees your landing page experience as below average, it negatively impacts your Quality Score.

Google Ads Landing Page Experience

When it comes to landing page experience, Google recommends focusing on three elements:

  • Original and relevant content
  • Ease of navigation
  • Transparency
Landing Page Experience Score: Google Ads’ Most Underrated Metric
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Tips to Improve Your Landing Page Experience Score

Conclusion

Your landing page experience score is probably the most underrated Google Ads metric that can significantly impact your visibility and audience engagement. When your Quality Score is below average, you may be losing out on valuable clicks, not to mention paying more per click. Do you need help improving your landing page experience score? Contact Genie Crawl now to find out more.

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