Landing Page Mistakes That Are Killing Your Conversions

Identify your landing page loading times and compare them with other pages. Remember, a general rule of thumb is to aim for a loading time of less than three seconds. 

Poor Mobile Experience

What is interesting in today's digital world is that many businesses still design and develop their landing pages on desktops for desktops. Yes, if your website is hosted on WordPress or Wix, they automatically create mobile content from your desktop view, but this doesn't mean the mobile version always looks great. You are more likely to increase bounce rates if your website is difficult to navigate on a mobile device.

People today are not patient, one of the factors to look at if you have low conversions is the mobile friendliness of your landing pages.

Lacking in Value

Driving traffic to a landing page is not a difficult task with the right strategy, but you need to be clear about the objective and function of the landing page, who your audience is, and what you want any visitors to do.

Hierarchy is essential, communicating the most important messages and calls to action logically and quickly. Don't hide the action you want someone to take. Be clear about your landing page offering, reducing the risk of losing potential customers. 

Hierarchy of information is one of the most under-appreciated design elements. Your landing page should clearly communicate the most important messages and calls to action quickly and logically. Don’t bury the action you want someone to take or the most important proposition you have to make.

Jargon-Filled Pages

When you work in a certain industry, it's easy to get carried away with the jargon you use at the office daily, filling your landing pages with jargon that confuses visitors. Run landing page tests with people who don't know your brand and ask for honest feedback. You can have the most amazing visuals with fast loading pages, but you need high quality content that is not jargon filled, that your audience can understand.

No Clear Call to Action (CTA)

You need to spell out the steps you want your website visitors to take when on your landing page. Is the page to sell a product, gather leads, or book an appointment? Ensure you guide your visitors to convert with clear CTAs. Basically you have to tell them what you want them to do. 

Interestingly, more than seventy percent of small business websites do not have clear call to action buttons.

Conclusion

Landing pages are essential to your online advertising success. They provide your visitors with the information they need, whether its about a product, service, or your business. By identifying the landing page mistakes listed above and rectifying them, you increase your chances of boosting conversions. Do you need assistance with your landing pages? Contact Genie Crawl now to find out more.