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Lazy Loading Images: SEO Benefits and Implementation Guide
Lazy loading images for SEO is a very popular technique that improves page loading times and user experience by deferring the loading of non-essential content until needed.
Lazy loading is a popular technique used in website development where certain web page elements, such as videos, images, and other media, are not loaded until needed. Rather than loading all the content when the page first loads, it waits to load off screen content until the user scrolls near it, or when interaction is required.
Lazy loading can provide numerous SEO benefits:
There are some steps you will need to complete in order to implement lazy loading effectively on your website:
Focusing on below the fold content that isn't necessary for initial page rendering, such as videos, images, and other assets. Do not use lazy loading for call to actions or main blocks of content.
Use low quality image place holders while loading full quality versions to provide a smooth transition, reducing loading times.
You can lazy load any third party resources, such as fonts and scripts that are not important for your initial load.
Take the time to ensure search engine crawlers can access all your content, even when it is lazy loaded. Use noscript tags to provide fall-back content for non-JavaScript browsers and validate your implementation using Google Search Console.
It's important that you regularly monitor your performance and core web vitals to ensure your lazy loading implementation is working as expected. We recommend testing on different devices, network connections and browsers.
Ensure your images re optimised for Core Web Vitals, focusing on improving tor Largest Contenful Paint, First Input Delay and Cumulative Layout Shift.
Implementing lazy loading has numerous excellent SEO benefits, improving website speed, improving user experience, while optimising for mobile devices. It helps search engines understand and index your content, which boosts online visibility and can increase your rankings in search results. If you need help lazy loading your images, you can contact the Genie Crawl team today. Complete our online contact form now to receive a free evaluation and quote.
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