Leveraging Google's Keyword Planner for Micro-Moments Targeting

How to Use Google's Keyword Planner for Micro-Moment Targeting

Google's Keyword Planner can provide you with valuable insights into user intent, that you can use to your benefit, ensuring you reach your audience when they need you the most.

Identify Keywords

You can use Google's Keyword Planner to identify keywords that are related to your products and/or services, while aligning to the most common micro-moment requirements. These can be “how to,” “best,” or “price” moments.

Identify Search Volumes

You can use the online tool to examine the search volume for your targeted keywords, gauging their potential reach and popularity. High search volume for relevant keywords shows a good opportunity for engagement.

Identify Related Terms

You can use Google's Keyword Planner to discover additional keywords related to your products or services that capture other micro-moment aspects. This could be specific product features or a variation in the keyword or phrase.

Understanding User Intent

You can use Google's Keyword Planner to identify which result page features are triggered by these keywords. These can be videos, featured snippets, or images, providing you with further information on your users intent.

Micro-Moment Targeting Best Practices

When it comes to targeting micro-moments, there are best practices you are going to want to follow, these include:

Create High Quality and Relevant Content 

Create high quality and relevant content based on your keyword research. You can write blog posts, create videos, or create web pages that address the needs and questions your audience are more likely to have during a micro-moment. This increases your chances of discoverability when they need you the most.

Mobile Optimisation

Did you know more than seventy percent of mobile conversions take place during micro-moments? This shows the importance of optimising for mobile. Your website and content should be mobile-friendly and responsive, ensuring an excellent user experience on mobile devices.

Local SEO

If you operate in a set location, you can include local SEO into your strategy, helping you reach your audience in specific geographic locations. 

Performance Tracking

Always track your mico-moments targeting to identify if your performance. You can identify what micro-moment strategies are effective and what ones need adjusting and optimising. You can use Google Analytics to track the performance of your content and campaigns.

Conclusion

As you can see targeting micro-moments is an effective way to reach your audience in those brief moments when they need information or a solution. Google's Keyword Planner can help you understand user intent, identifying key micro-moments that you can optimise for. Contact Genie Crawl now if you need help targeting micro-moments. Our expert team are on hand to help you reach your audience effectively.