Local SEO Services: A Beginner’s Guide for UK Businesses

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Local SEO Services: A Beginner’s Guide for UK Businesses

Small businesses often work with limited marketing budgets, but the good news, is that local SEO is often the cheapest marketing solution that drives online success. Local SEO is one of the best ways to help businesses succeed in search engine results pages (SERPs), while being one of the most affordable strategies, making it the perfect choice for small UK businesses.

What is Local SEO?

Local SEO is the optimisation of your website to ensure you are visible in local search results, helping you reach your local community and beyond. It is an effective way to focus on potential customers who may want your products or services, helping you appear in local results, along with the local map pack.

What is the Local Map Pack on Google?

The local map pack on Google displays three local businesses right at the top of search engine results pages (SERPs). If you want to be displayed in this pack, you need to focus on three elements of Local SEO; proximity, prominence, and relevance.

This means you need to be clear about your location and the area you supply to for proximity, while your business needs to be relevant to the search query, qualifying for relevance. Prominence is Google's trust in your business and site, which is affected by how your website is built and set up, along with the number of high quality backlinks you have.

Local SEO Services: A Beginner’s Guide for UK Businesses
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Local SEO vs Traditional SEO

it is important to note there is a difference between local SEO and traditonal SEO. It is a specialised area that focuses on driving your website ranking for local search results. This means there are numerous strategies used to help boost your ranking. 

Why UK Businesses Need Local SEO

Small UK businesses are more likely to benefit from reaching their local community. Local SEO is an effective way to boost your online presence. If your target audience is local, then you want to focus on potential customer that are more likely to be interested in your business offerings.

When you focus on local SEO rather than a generic marketing campaign, you are able to drive leads from the local area. 

Where to Start?

Local SEO strategies can be daunting if you are not sure what you are doing. But with our local SEO beginners guide, we can get you started.

Conclusion

Now that you have some idea on local SEO, how it works, and how it can benefit your UK business, you need to create a customised strategy to boost your ranking in local results. If you need help with your local SEO, get in touch with the talented team at Genie Crawl today. 

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Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
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