Local SEO Services: A Beginner’s Guide for UK Businesses
Small businesses often work with limited marketing budgets, but the good news, is that local SEO is often the cheapest marketing solution that drives online success. Local SEO is one of the best ways to help businesses succeed in search engine results pages (SERPs), while being one of the most affordable strategies, making it the perfect choice for small UK businesses.
Local SEO is the optimisation of your website to ensure you are visible in local search results, helping you reach your local community and beyond. It is an effective way to focus on potential customers who may want your products or services, helping you appear in local results, along with the local map pack.
The local map pack on Google displays three local businesses right at the top of search engine results pages (SERPs). If you want to be displayed in this pack, you need to focus on three elements of Local SEO; proximity, prominence, and relevance.
This means you need to be clear about your location and the area you supply to for proximity, while your business needs to be relevant to the search query, qualifying for relevance. Prominence is Google's trust in your business and site, which is affected by how your website is built and set up, along with the number of high quality backlinks you have.
it is important to note there is a difference between local SEO and traditonal SEO. It is a specialised area that focuses on driving your website ranking for local search results. This means there are numerous strategies used to help boost your ranking.
Small UK businesses are more likely to benefit from reaching their local community. Local SEO is an effective way to boost your online presence. If your target audience is local, then you want to focus on potential customer that are more likely to be interested in your business offerings.
When you focus on local SEO rather than a generic marketing campaign, you are able to drive leads from the local area.
Local SEO strategies can be daunting if you are not sure what you are doing. But with our local SEO beginners guide, we can get you started.
Now that you have some idea on local SEO, how it works, and how it can benefit your UK business, you need to create a customised strategy to boost your ranking in local results. If you need help with your local SEO, get in touch with the talented team at Genie Crawl today.
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