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Micro-Conversion Tracking in Google Ads: Setup & Use Cases
If you are struggling to get your Google Ads campaign to generate enough conversions, you may need to consider micro-conversion tracking. Micro-conversions are small essential steps a user takes on their path to a conversion. Yes, your call to actions (CTAs) are important, micro-conversions signal user interest, providing valuable insight into your advertising campaign.
Micro-conversions have different use cases, helping you improve your Google Ads performance. The most common use for micro-conversions is to boost Smart Bidding.
This is done by providing the algorithm with more data points, improving accuracy and efficiency. An ideal case would be your ultimate goal is to get users to “add to cart,” so you set this action as a micro-conversion. The data collected helps you maximise your conversion value bid strategy by identifying what users are more likely to make a purchase, even when they don't complete the checkout immediately.
Users completing micro conversions are more likely to be interested in what you have to offer, increasing the chance of a conversion. The insights collected help you and the Smart Bidding algorithm refine your targeting and focus.
There are some common micro-conversion use cases that may help you ensure you get the most value from the insights collected:
Micro-conversion tracking is an excellent way to gain valuable insights into the performance of your Google Ads, helping you identify the actions your visitors take, so you can adjust your advert to boost conversions. Do you need help setting up micro-conversions in your Google Ads? Not a problem. Contact Genie Crawl now to find out more.
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