On-Page SEO Best Practices for 2024
Mastering on-page SEO is essential for any business that wants to boost their online presence in today’s evolving digital marketing landscape.
On-page SEO is the optimisation of your website pages to improve your ranking in search engine results pages (SERPs), driving organic traffic to your website. This includes optimising your content, HTML source codes, including title tags, URLs and more.
Search engines are getting smarter by the day with new algorithm updates constantly being rolled out. On-page SEO is not only about keywords, it's about providing a seamless user experience, offering the finest quality and relevant content, answering your users intent.
When done correctly, on-page SEO improves user engagement, increases website visibility, and improves your ranking in search results.
There are a number of best practices you should follow for on-page SEO success this year, including:
Keyword research is the first step to any successful SEO strategy. This includes what your potential customers are searching for. Keyword research is more than simply identifying the most commonly used keywords, but also understanding your users behaviour and intent. When you understand why your users are searching for certain terns, you can align your on-page content accordingly.
Keyword research can be done using a variety of free tools, such as Google Keyword Planner. These tools offer valuable insights into search volumes for keywords, helping you identify the best keywords based on your niche.
In order for your high quality, informative, valuable, and relevant content to rank well in search results, it needs to be optimised. The Best Practices to follow in 2024, includes:
Create informative and valuable content that resonates with your audience. Answer questions, solve problems, offer insights that they find useful
Naturally incorporate your keywords into your copy. They should be strategically placed, while avoiding overstuffing
Content must be unique and relevant, search engines love content that is original and thoroughly answers the users query
Meta descriptions play a very important role in on-page SEO, providing a summary of what your web page offers. Ensure your meta descriptions are clear and concise, no more than one hundred and sixty characters. Remember to add your targeted keywords, highlighting the benefits of clicking through to your content.
Internal links are powerful SEO tools that guide users to your content, keeping them engaged for longer, while helping search engine bots crawl and index your website pages. Internal links should be used to connect related content within your website, providing seamless navigation for your website visitors. It boosts user experience (UX), while helping search engines understand the hierarchy of your web pages.
While technical SEO is often considered separate from on-page SEO, the two do go hand in hand and therefore it is worth mentioning. Technical SEO relates to the technical aspects of your website, and are essential to your online success.
Technical SEO focuses on speeding up your website pages, ensuring they load within three seconds, improving user experience. Page speed is a factor taken into consideration by search engines when it comes to ranking your web pages. It also includes having a mobile friendly and responsive website that works seamlessly across all devices, while addressing any technical issues, improving your website structure.
The digital world is becoming more competitive by the day and having a well-optimised website is the first step to improving your online presence. On-page SEO is essential to your online success in 2014, following SEO Best Practices, using white hat and ethical techniques that drive organic traffic to your website. Don't miss the opportunity to improve your online visibility and reach your audience with an effective SEO strategy. Contact Genie Crawl today for your free evaluation and quote.
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