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PPC Automation Scripts You Can Use Today
If you use Pay Per Click (PPC) advertising to boost your brand visibility and increase conversions, then you already know how important it is to be efficient and proactive when it comes to your advertising campaigns. The paid search landscape is getting more competitive by the day, not to mention your consumer behaviours have changed, which is why PPC scripts can be valuable in automating tasks, gaining valuable insights, while optimising campaigns in real time.
PPC Scripts are custom snippets of JavaScript code that is integrated into your Google Ads to simplify the most complex and repetitive tasks, helping you manage your campaigns effectively. This can be automating your bids to simplifying your reporting. PPC Scripts save you time, while improving performance.
There are a number of PPC automatic scripts you can start using immediately to improve your campaign performance. Our top recommendations include:
If you are running a number of campaigns, focusing on different markets and demographics, you want to keep track f each campaign. When you are juggling different campaigns, it's easy to get side tracked, overlooking any changes until its too late. This script analyses historical data, identifying unexpected changes such as click through rates, cost per click, and conversions. When an anomaly is detected, the script sends an alert, so you can look at it instantly.
Benefits: This script acts as your eyes. It monitors dozens of campaigns, helping you stay ahead and reduce the risk of being caught off guard. It helps you identify issues before they become a problem.
Managing your PPC budget effectively is essential, yet it is not an easy tasks. The budget tracking and pacing script helps you monitor daily spending, while comparing it to your monthly or campaign specific budgets. This free script is easy to use.
Benefits: This script helps you stay on budget. It automates budget calculations,k providing a snapshot of how your campaign is pacing based on budget.
Search queries are essential to your PPC campaign success. This is how you scale your campaign, excluding and including new search queries, ensuring you show up in the right queries. This script scans your account search terms, identifying queries that perform well, based on predefined thresholds.
Benefits: This script eliminates any guess work, helping you make data-driven decisions.
This script monitors your campaigns, identifying broken links that impact user experience and Quality Scores. As you know, any broken links require immediate attention. You can set this script to run daily, weekly, or monthly, helping you stay on top of broken links.
Benefit: Broken links can negatively impact your return on investment. The script alerts you when a link goes down, so you can take immediate action.
If you are running Performance Max campaigns, chances are you don't know where your adverts are appearing. Pmax is a full-funnel advertising opportunity that serves in displays, videos, shopping, and more. Without reporting, you are blind on where your adverts are placed. This script provides excellent insights into how your campaigns are placed, helping you decide if this is the right advert choice for you.
Benefits: With the lack of visibility in Performance Max campaigns, this script helps you make fast decisions when it comes to performance.
If you want to stay ahead with your PPC campaign, then PPC automation scripts are excellent tools that provides you with instant insights and the ability to make necessary changes without delay, ensuring your adverts have a good Quality Score, remain relevant, and resonate with your audience. Do you need assistance setting up PPC automation scripts? Do you want help with your PPC campaign. Contact Genie Crawl today. We are rated Number 1 SEO and Google Ads marketing agency. Contact us now for a free evaluation and quote.
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