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SEO Considerations When Launching a New Mobile App
If you didn't know, there is a direct connection between SEO and your new mobile app. Now is the time to take search engine optimisation seriously for your mobile app launch, ensuring that your app ranks well in search results.
In 2019, Google introduced Mobile-First Indexing, that has resulted in Google directing searches to mobile friendly website, along with suggestions for mobile apps, based on related search terms.
We all know SEO is associated with websites and how they rank in search results. Now think how you find a new app, chances are you use a search function. Apps are indexed by search engines, appearing in search results. As a result, SEO has become essential when it comes to launching a new mobile app.
SEO involves optimising your apps presence, ensuring it can be discovered in search engine results. This means implementing effective SEO strategies, including:
SEO helps to drive organic traffic to your app listing in the app store or on your landing page, increasing the chances f more downloads and active users.
SEO has become essential for mobile apps today. With a large percentage of online traffic coming from mobile devices, implementing App SEO helps you boost visibility and user acquisition. Improving your apps ranking in search results, ensures you are organically discovered by your audiences that are looking for a solution.
The increased visibility provided by SEO leads to more downloads, boosting brand recognition and trust. The process involves optimising app titles, descriptions, using relevant keywords, and incorporating user reviews. It differentiates your app and increases the chances of increasing your ranking in app store searches and search engine results. Basically, it's traditional SEO you know, combined with an approach that improves your discoverability, user engagement, and success.
Now you may be reading this and wondering, are they not talking about ASO (App Store Optimisation)? While they share a common goal, they target different platforms:
ASO and SEO are essential in improving your visibility and acquiring new app users.
Optimising your mobile app for SEO involves a number of strategies. At Genie Crawl, we recommend the following:
Launching a new mobile app means ensuring your new application is made discoverable by your target audience. This involves a blend of SEO and ASO to achieve the best long-term results. If you want more information on how to get your new mobile app visible in search results, contact the Genie Crawl team today. We would love to help you gain visibility and drive more users to your app. Contact us now for a free evaluation and quote.
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