SEO for Home Services: Plumbers, Electricians & Contractors

When you optimise your Google Business Profile, your online visibility is boosted in local search results.

Local Keywords

It's important to carry out comprehensive keyword research, identifying the common words and phrases your potential clients use when searching online. This helps you understand your audiences intent. When you add local keywords to your content, you improve your visibility in local results. Examples include:

• Emergency Plumber near [your area]
• 24 Hour Electrician near [your area]
• Bathroom remodelling in [your city]

An excellent tool to identify keywords is Google Keyword Planner, helping you identify high volume, low competition keywords that are relevant to the services you offer and your location.

Location Service Pages

We recommend you create a dedicated page for each service you offer in each location. Examples include:

• Roofing Repair Experts in [city]
• Kitchen remodelling Services in [town]
• Solar installation in [neighbourhood]

NAP Consistency

We cannot stress enough how important it is to ensure your Name, Address, Phone Number (NAP) remains consistent across all platforms. This means it must be exactly the same on your website, social media profiles, online directories, and GBP. Any inconsistencies confuse your potential clients and search engines, negatively impacting your SEO efforts.

Use Online Reviews to Your Advantage

Positive reviews boost your credibility, influencing potential clients decisions. Ensure you encourage any happy clients to leave reviews on review platforms, such as Google. You need to respond to every review, positive or negative, in a professional and timely manner. Always thank your clients for their feedback, while addressing any concerns in negative reviews. This shows potential clients you care about the services you provide, taking client satisfaction seriously, while always striving to improve.

Schema Markup

Now that you have got this far, it's time to add schema markup / structured data to your website, ensuring search engines understand the context behind your content. Local Business schema provides information about your business, enhancing your visibility in rich snippets.

Mobile Optimisation

With such a large portion of users now using mobile devices when searching online, you want to ensures your website is mobile friendly. Responsive designs adjust to all screen sizes and orientations. You must ensure you provide easy navigation on a small touch scene, with fast loading time, to improve user experience, while reducing bounce rates.

Create Local Content That Acquires High Quality Backlinks

With your SEO almost set up, you are going to want to start creating local content, such as blogs or articles that address local topics and common client questions. Remember to ensure you provide high quality, unique, and valuable content that acquires backlinks from high domain authority websites. Remember to use your keywords to understand user intent and use your targeted keyword naturally in your headings, meta descriptions, alt text, and content.

Monitor and Adjust

SEO is not something you set up once and leave it. You need to be tracking your website performance regularly, identifying areas that are performing, and focusing on under performing areas. You can use Google Analytics and Google Search Console to measure website traffic, bounce rates, and conversions.

Conclusion

SEO for home services is essential, ensuring you reach your local audience in your geographical area. When you improve your ranking in local search results, you boost online visibility and website traffic, enjoying good lead generation. Contact Genie Crawl today if you need help with your SEO strategy for your home services business.