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SEO for Insurance & Financial Services: What Works in 2025
Financial and insurance businesses should be focused on boosting their online visiblity.
When it comes to finance and insurance, trust is important. 90% of mortgage and load consumes start their searches on the internet. People only want to use reputable businesses and the higher your ranking, the more informative your content, and you will be perceived as an authority and trustworthy.
Both financial and insurance services cater to diverse needs from retirement planning to protecting a new home and furnishings. SEO provides precise targeting, ensuring your business appears in search results for the services you provide, attracting relevant clients.
At Genie Crawl, we have more than ten years experience, helping our clients in various industries, including the insurance and financial services, achieve online success. Our effective SEO best practices include:
Our first recommended step is to improve the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) of your website. This involves prioritising high quality, unique, valuable, and reliable content that aligns with your audiences intent.
We recommend:
Comprehensive keyword research is essential for insurance and financial firms, helping to understand the terms your audience uses when searching for the services you provide. The are a number of excellent online tools you can use for keyword research including:
Take note of your websites current structure, identifying how your content is organised across various pages. Identify your main categories and subcategories, guiding you on where to map specific keywords.
Assign the most relevant keywords to your category pages, your services and product pages. Ensure each page has targeted keywords relevant to its content. Keywords should fit naturally in the content, titles, meta descriptions, and headers, ensuring your website visitors can find what they need when they arrive on your website.
Content is king in the SEO landscape, with high quality content improving your ranking in search results. It's essential you understand your audience, knowing who you are writing for, whether it's clients looking for their first mortgage or a small business looking for comprehensive insurance.
When you understand your audience, you can tailor your contents tone and topics. Remember to highlight your authors experience and credentials to boost authoritativeness and trust.
Implement structured data, also known as schema markup, to your website. This helps search engines understand your content, enabling them to display your pages accurately in search results.
Carry out a technical SEO audit on your website to improve performance. This involves:
Close to ninety percent of users conduct a search to find a local business. Local SEO is a powerful strategy for insurance and financial services, ensuring your products and services are visible to your local audience.
This involves claiming and verifying your Google Business Profile, searching and using location-based keywords, and implementing local business schema markup.
In 2025, insurance and financial service SEO is more than keyword and backlinks, it is having a comprehensive and customised SEO strategy, aligning with user experience and SEO best practices. With the right SEO strategy in place, you can gain a competitive edge. Are you ready to take your insurance or financial services business to new heights? The Genie Crawl team is standing by to assist. Contact us now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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