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SEO Myths Debunked: What Actually Works in 2025
Search engine optimisation (SEO) is an important part of digital marketing. Every year Google updates their algorithms, which leaves marketers and business owners rushing to adjust their strategies. SEO myths tend to last much longer than they should, which results in website owners making the wrong choices when it come to their strategy.
There are numerous myths surrounding search engine optimisation, and you need to be careful you don't fall for any of them. The most common SEO myths in 2025 includes:
A long, long time ago, it was common to fill your content with your keywords, stuffing them in throughout the content, whether they fitted naturally or not, just to increase ranking in search engine results pages. Keyword stuffing makes it difficult to read and understand your content, it also impacts Google's spam detection, which can result in a loss of ranking, or a penalisation.
What works in 2025, is to naturally blend in your keyword into your content, ensuring it makes sense and Google can understand the context, while providing a seamless reading experience for your visitors.
Some people are under the impression backlinks are not important any more. Backlinks remain very important in today's SEO. With quality backlinks from high domain authority websites, you boost trust, credibility, authority, and relevance.
What actually works in 2025 is acquiring backlinks naturally from reputable websites. This can be done by creating shareable content, such as case studies, original research, and infographics. You can also use digital PR and guest blogging to acquire those valuable links that are seen as votes of confidence.
Google is the market share leader when it comes to search engines, with just shy of ninety percent market share. Other search engines, such as Bing, YouTube, and TikTok are growing. If you ignore these other platforms, you could be missing out on valuable website traffic.
In 2025, you should optimise your content for numerous search engines and platforms. You can create videos for YouTube to optimising for voice search, as the smart device industry continues to grow.
Long-form content is beneficial, but it does guarantee a higher ranking. Google, and the other search engines, rewards content that answers user intent effectively. If you have long-form content that is long-winded, it can increase your bounce rate, negatively impacting your SEO efforts.
What does work is to ensure your content length matches search intent. If users need quick answers, a concise post will rank better than a comprehensive guide. When it comes to complex topics, how-to-guides, and white papers, long-form content can perform better. Mixing up long-form and short-form content is an excellent balance to help improve brand visibility online.
This is one of the biggest mistakes many make these days. SEO is not a once-off thing. Search engine algorithms, competitor content, along with search trends are constantly evolving, which means your strategy will need to be closely monitored and adjusted as needed.
What does work in 2025 is to regularly monitor, optimise, and update your content. Refresh old content to improve user experience.
SEO in 2025 focuses on high quality content, along with user experience (UX). Google prioritises user experience, wanting to provide its users with the most relevant and accurate results. Google's AI is also smarter, meaning outdated tactics won't work this year. Be sure to follow SEO best practices and stay updated on the latest algorithm updates and trends, adjusting your campaign as necessary. You can also get in touch with Genie Crawl for a customised SEO strategy that aligns with your business goals. Get in touch now to secure your free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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