SEO – Where to Put Keywords?

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SEO – Where to Put Keywords?

In order to improve your websites ranking in search engine results pages (SERPs), you need an effective search engine optimisation (SEO) strategy. This strategy will include keyword research and analysis. Keywords are often referred to as target keywords. They are words or phrases that are used by your audience when searching for products, services, and information on the internet. They are useful at helping you rank with top search engines, such as Google.

Conducting thorough keyword research and analysis isn't enough, you need to know how to use these words and phrases in your content. When they are correctly placed, it helps the search engine identify when your content is about and how it can add value to the user. It helps Google crawl, index, and rank the web page.

Where to Put Keywords

When it comes to your content creation, you will have primary and secondary keywords. What you need to know is that they do not need to be an identical match to what your potential clients are searching for. Google's algorithms are sophisticated enough to understand variations in the keyword to provide their users with the most valuable and relevant information.

Optimise Your URLs

The first place to put your keyword for SEO is the URL. This should be the primary keyword for your page or product. The URL is the digital address for the content you are publishing. It often includes your domain name followed by a directory name. When optimising your URL, remember to:

  • Include your keyword or phrase
  • Keep the URL short
  • Use dashes between words
  • Avoid unusual characters
SEO – Where to Put Keywords?
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Optimise Your H1 Headers

Every page of your website should have a H1 header. This header provides what your page is about, the topic. This is an important aspect of your SEO strategy. Your header should be catchy, appealing to your audience, encouraging them to read more.

In order for your H1 header to be effective, you need to:

Optimising Your Meta Title

Another important part of your SEO strategy is to use your keyword or phrase in your meta title. Your users won't see the meta titles on the page as they read the content you have published, search engines can display them in SERPs. In order to create a SEO friendly meta title, you will want to include the following:

Optimising Your Meta Description

Meta descriptions should also always include your SEO keyword. The meta description is also something your visitor will not read on the web page, but it is used by search engines to understand what your web page is about, indexing it correctly, and then ranking it. When it comes to your meta descriptions, you should:

Optimise Your Image Alt Text

Image Alt Text is the HTML tags describing your images. It is used by search engines to rank your images in Google Image searches. When it comes to image alt texts, you should include:

SEO for Your Main Content

The main text of your website must be optimised for SEO and this means using your keywords and key phrases naturally throughout the piece. When you create your content, you want to ensure your researched keywords appear at the beginning of the text, ideally the opening paragraphs.

When writing your main content, always remember:

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