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Short-Form vs Long-Form Video: Which Drives More Conversions?
Video marketing has become essential for today's modern business. It is a versatile and profitable method to reach your target audience, proving a method that people like when it comes to consuming content.
Ninety two percent of video marketers find they achieve a good return on investment with video campaigns, while ninety percent of consumers want to see more videos from brands. Up to eighty percent of consumers use videos to make their purchasing decisions.
You can't publish a video and expect positive results. It requires some important decisions, such as whether to create short-form or long-form videos. Before we go anywhere, at Genie Crawl, we have found that balancing short-form with long-form provides the best results.
Long-form video content is videos that are at least ten minutes or longer in length. Though many see a five minute video as long-form. Long-form content includes:
Short-form video is less than ten minutes in length, they are often between thirty seconds and two minutes. Examples include:
It's important to understand the advantages and disadvantages of both short-form and long-form content, and when to use them, enabling you to identify what works best for your business.
Short-form video is best used for social media. Consider keeping your videos short when:
Long-form video does have an edge over short-form video. We recommend using a longer video version when:
Short-form and long-form video offer a host of advantages and disadvantages. Each one has it's benefits based on the content you want to share. If it's conversions you are after, we recommend long-form content. At Genie Crawl, we can help you create high quality, short and long-form content to boost conversions today. Get in touch to find out more.
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