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Smart Bidding vs Manual CPC: What Works in High-Competition Niches
Online advertising today relies on a data-driven strategy. Yes, creativity and targeting still play an important role when it comes to the success of your adverts, it also relies on an effective bidding strategy. Your bidding strategy can be the difference between campaign success or money wasted.
Having an effective bidding strategy is essential if you want your campaign to perform well, ensuring:
Smart bidding strategies are automated, designed to optimise your campaigns through Google's machine learning technology. They optimise your bids in real time, using data signals from device type and user location to user intent. Google ensures your adverts are displayed to the right people at the right time, while maximising your return on investment.
There are four smart bidding strategy types you need to know:
While smart bidding allows Google's machine learning to place your bids, manual bidding gives you complete control. Manual bidding means you set your maximum cost per click (CPC) for each keyword, campaign, or group.
You should use manual bidding for:
The bidding strategy you select should be based on your goals, resources, and nature of your campaign. At Genie Crawl, we recommend:
Use Smart Bidding When:
Use Manual CPC Bidding When:
There is no right or wrong when it comes to choosing between smart bidding and manual CPC. We do recommend only using manual bidding if you have the expertise and resources at hand. Smart bidding can be highly effective for high competition niches, helping you adjust your bids in real time to ensure the best outcome. Contact Genie Crawl today for help with your PPC campaign bidding strategy.
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