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Strategies for Launching a Multilingual Website with Strong UX
Businesses and products today are reaching international markets with increasing speed, thanks to today's digital landscape. If you are marketing to an international audience, you need to ensure your website reflects your visitors needs and preferences.
Users expectations are evolving and they become frustrated quickly. Users today can be put off a site very quickly. User experience (UX) is essential to ensure your website visitors have a seamless and enjoyable experience when using your site.
The biggest UX problem on international websites is language. When a user lands on your site, they are interested in your content, whether it's a product, service, or information. If they cannot read the content in their own language, chances are they are going to abandon your site, increasing your bounce rate.
In order to ensure your international audience has a great experience on your website, no matter their language or background, the Genie Crawl team recommend the following:
Website visitors need to find the place on your page with ease where they can switch to their own language. This is called the global gateway. It can be a drop down menu or a button. This directs users to a localised version of the site. With good UX design, you direct your visitors to their own language without written commands.
We recommend placing your global gateway button or menu at the very top of your page, or in the footer. These are the common areas on your page where users will look for menu items.
Now that your user has access to your website content in their own language, you need to ensure that all multilingual versions of your site are the same. Consistency is key. Every users should receive the same seamless experience.
With consistency across your website, you will want to use local SEO, an effective way to encourage engagement, ensuring your users feels their experience on your site is personalised. In addition to changing the language, based on their location, you will want to include regional and language-specific images, showing potential customers you are active in their location.
Every language uses different words with different lengths. As a result, you need to focus on your font size and style, eliminating any potential spacing issues. “Add to Cart” is eleven characters in English, but in French, “Ajouter au panier” is seventeen characters, which takes up considerably more space. To ensure consistency, focus on your font sizes and styles.
Tip: Ensure you preview all your pages to find a font that you can use for all languages, ensuring that all languages look good on the page.
Designing a multilingual website is a complex process. Language doesn't only affect text, it affects everything, from the visual elements to the seamless navigation you provide. Being such a complex process, we recommend partnering with a specialist company, such as Genie Crawl, ensuring every web page is user-friendly and visually appealing. We can help you translate your pages effectively, ensuring your content resonates with your audiences throughout the world. Contact Genie Crawl today to find out more.
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