Technical SEO Explained: Essential Steps for a Healthy Website
Making sure your website is properly optimised for search engines is critical to maintaining a good online presence, reaching your audience, and driving organic traffic to your website. Technical SEO comprises of a range of strategies, working hard behind the scenes, to improve search engine crawling and the indexing of your website.
Now that mobile devices account for a larger portion of internet traffic these days, it's also important to ensure your website is mobile friendly, along with improved security.
One of the most important technical SEO processes is site structure optimisation. This involves website architecture, arranging it to make sense, helping search engines understand your website hierarchy.
Websites should always have straightforward URLs that reflect the structure of the site, along with its contents. URLs should be able to assist users in navigating your website by simply looking at the URL.
Site navigation should be seamless, enabling visitors to move through your site without having to think about it. This can be done by adding a clear menu structure with categories, and subcategories. Site navigation must be effective to boost user experience, while helping search engines crawl and index your site efficiently and accurately.
Technical SEO is responsible for laying your websites groundwork, ensuring it is understood and indexed correctly by search engines. It ensures all the foundations of your site are optimised, helping to improve your ranking in search engine results pages (SERPs). There are a number of essential technical SEO steps for a healthy website, these include:
This file is a guide for search engines, helping them navigate your website content. Optimising your robots.txt file is essential, telling search engines what parts of your website they should crawl and what parts should be left out. We recommend reviewing your robots.txt file regularly, ensuring the web pages you want ranked are accessible to the search engine crawlers.
This is a map you give to search engines, helping them discover the important pages on your website. The XML sitemap must be kept updated at all times, especially when you add or remove a web page. Accurate XML sitemaps are submitted to search engines, enhancing the crawling process, speeding up indexing.
Canonical tags are valuable, as they help you to manage duplicate content on your website. It gives you the ability to specify your preferred version, the canonical. This reduces the risk of issues relating to content that you have across numerous URLs, helping search engines understand which page is the original and should be indexed.
By improving your websites page speed, you improve user experience (UX), helping to improve your ranking in search engine results pages (SERPs). Your website pages should take no longer than three seconds to load, though our team recommends anything under two seconds. There are a number of ways you can speed up your web pages:
More than sixty percent of Googles search traffic is carried out on a mobile device. This means you must have a mobile-friendly website that works across all devices, screen sizes, and orientations. When your website works well on mobile devices, you improve user experience, having a positive impact on your ranking on SERPs.
Technical SEO is essential to help your business boost visibility, reach your target audience, and drive organic traffic to your website. It focuses on improving user experience, while ensuring search engines are able to crawl, index, and rank your website effectively. Genie Crawl has more than ten years experience providing technical SEO services to clients globally. Do you need help with your SEO strategy? Give us a call now and take advantage of our free evaluation and quote.
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