The Benefits of Creating Evergreen SEO Content

Understanding the Difference of Evergreen Content 

Evergreen content is high quality and relevant content that can be updated, shared, or re purposed numerous times. It focuses on core topics within your industry. Timely content, on the other hand, remains relevant for a shorter period of time, and may be related to current trends, seasons, and events. 

The main difference is the shelf life of the content with evergreen content offering long-term value. Mixing timely and evergreen content into your strategy provides lasting value.

Evergreen SEO Content Benefits

Content marketing is a strategic process of publishing high quality content consistently to drive the best results. If you stop, your website traffic will stop, your website will drop in ranking, and your conversion rates will falter.

By publishing evergreen content around topics that are timeless, you can capture traffic for month or years. 

Long Term Value

Evergreen content offers long term value well after its published, boosting website traffic, generating leads, and increasing engagement.

Cost-Effective

Due to the longer life span of evergreen content, it requires less updates, while offering you long term returns, saving you money in the long run on content creation.

Improves Authority

This type of content tends to be well-researched, informative, and comprehensive. It establishes your business authority and expertise in your niche, helping to build audience trust, while making you a valuable resource of information.

Re-purposing

Evergreen SEO content is helpful for other types of content. You can re-purpose it into a case study or a video, maybe an infographic. When you include re-purposing strategies, you can share your evergreen content across all platforms, engaging with a wider audience.

Valuable Tips to Writing Evergreen SEO Content 

The Genie Crawl team have provided some valuable tips on creating evergreen SEO content that will help you engage with your audience for a long period of time:

Timeless Topics

The first step is to identify a timeless topic. This is a topic that won't change over time and can be ideas within your niche. 

In-Depth Information 

Evergreen SEO content offers in-depth content surrounding a topic. This requires information gathering, thorough research, and reliable sources. 

Clear Language

It's essential to create evergreen SEO content that is easy to understand, avoiding jargon and technical terms that can confuse your audience. 

SEO Optimisation

Of course, you don't want to leave your SEO strategy out of the mix. Ensure you optimise your content for search engines and your users by incorporating primary keywords, persuasive meta data, and internal links. Don't forget to acquire backlinks from reputable websites to boost your authority.

Update

Yes, evergreen SEO content can become outdated over time. We recommend you review and update your content on a regular basis to ensure it remains relevant and accurate.

Conclusion

Evergreen SEO content offers an opportunity to generate long lasting results, boosting website traffic and improved rankings. Create content that is relevant and useful to your audience over a long period of time, helping to attract and retain customers, while improving brand authority. Do you need assistance in creating high quality evergreen SEO content? The Genie Crawl are here to assist. Complete our online contact form now for a free evaluation and quote.