The Benefits of Using Google Posts for Local SEO in the UK
Thousands of local businesses are competing online every day to reach their local community and beyond. Google Business Profile, a free service, enables businesses to list their business location on local search results, along with Google Maps. It helps you reach more potential customers, boosting your online presence, and helping you gain a competitive edge over your online competitors.
Local SEO means making optimisations to your website and published content, along with citations, to ensure your business appears in local search results.
Google My Business is an important part of any effective local SEO strategy, maximising your visibility and ensuring your business is found by the right people at the right time. With forty eight percent of all Google searches focusing on local information, it shows how important Google posts are to your local SEO success.
When a user searches for a business in a particular area, Google delivers the local results first, meaning if your business is within the physical area the user is searching for and you have an effective local SEO strategy, you increase your chances of appearing in search results.
This means having to optimise your Google My Business profile with local keywords that are relevant to your business, helping you secure a higher ranking, attracting new customers to your physical location and website. The more people that find your business online, the more potential you have to drive them to your website or store, increasing your chances of converting.
Other than being a free tool provided by the search engine giant, Google, having a Google My Business Profile offers numerous excellent benefits for local businesses in the UK:
One of the main benefits of using Google posts is that it increases your visibility on Google, which is a valuable tool for smaller businesses in the UK today. Competition has become fierce online, so it's important your local community and targeted audience can find your business with ease when searching online.
A major benefit of using Google is that your users can leave reviews, which are essential to your online success. When you have positive reviews on Google you are perceived as reputable, trustworthy, and credible. Ninety three percent of consumers read online reviews before they make an online purchase. Google reviews also help to improve click through rate, a ranking factor on Google, helping you push your business forward and upwards.
When you have an accurate Google My Business profile, you improve user experience. Customers save time by finding all the information they need from one Google Post. They have access to your business NAP (Name, Address, Phone Number) information, along with operating hours, website address, and more. It provides fast, accurate, and relevant information that boosts user experience, and in turn your local SEO success.
When you use Google My Business, you gain valuable insights to help you analyse your local SEO performance. You can see how many times your profile has been viewed, identifying search queries people use to find your business online.
Local SEO is complex. It requires ongoing commitment and patience to drive traffic to your website and store. At Genie Crawl we know how complicated and daunting SEO can be. If you need assistance with Google posts or your local SEO strategy, get in touch with our talented team today.
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.