The Impact of Glassdoor Reviews on Brand Perception
May of the job search platforms enable people to share their experiences of your business, helping prospective applicants decide whether to follow through with their application. Glassdoor is an important resource for potential candidates.
Glassdoor has grown into a popular employee-based online community where individuals can visit to find position listings posted by companies. What distinguishes this site from other sites is that it features reviews from current and former employees. These reviews are useful to job seekers, highlighting important information, such as how you conduct interviews, along with CEO approval ratings, benefit reviews, and salary reports.
Many professionals use this site to get a look at potential employers, gaining insight into your business culture and working conditions. Employees can leave positive and negative reviews.
Your brand reputation plays an important role in how desirable you are as an employer. 83% of job seekers are wary to work with a business that has a poor reputation. Good ratings on Glassdoor show your business as reputable, making a good impression on potential applicants before they apply, while a poor rating, can stop job seekers in their tracks, making it harder to attract top talent.
If your business is poorly reflected on Glassdoor, you are probably wondering if you can have some of the bad reviews removed. This is only offered in specific situations. You can report reviews that reveal confidential information, contain profanity, or address people by their name outside of C-suite positions. You can take legal action, though this well result in negative publicity, a waste of resources, and could further reduce your brand appeal.
A negative review from a past or current employee isn't enough to remove the review completely. But there are some actions you can take to change your Glassdoor reputation, improving candidate experience.
You can ask candidates to voluntarily write a review of their experience during the onboarding process. This can be in email or in person after their interview. The more ratings you get shows fellow job seekers what the current candidate experience is like, while helping you identify areas of your hiring process that needs improvement.
Your current employees are the best sources of information about your company. Ask your employees to leave a review during your monthly meetings. Current employee ratings shows the most recent complaints or concerns, that can be addressed quickly before they escalate.
Ensure your Glassdoor profile can be easily accessed from your website, ensuring employees and job seekers can navigate there quickly to post a review.
Glassdoor reviews are powerful, impacting brand perception. Job seekers use Glassdoor to determine whether your business is worth applying to, it impacts everything from your hiring efforts to your overall reputation. Genie Crawl is a leader in online reputation management and we have what it takes to help you put your best foot forward on Glassdoor, appealing to the top talent in your industry. Contact us now for a free evaluation and quote.
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