The Importance of Accessibility in SEO

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The Importance of Accessibility in SEO

We live in a digital age, where web accessibility and search engine optimisation (SEO) plays a vital role in creating a user-friendly and inclusive online experience. Accessibility is important to your SEO success, impacting your website development, along with your online presence.

Understanding Web Accessibility

Web accessibility is the design and development of a website, along with digital content, that can be accessed by everyone, including those with disabilities. It ensures equal access and engagement for all website visitors, regardless of their abilities. It ensures that those with disabilities and impairments can browse the internet with complete autonomy.

The Importance of Accessibility in SEO
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Why is Accessibility Important?

When you ensure everyone has equal access to your website is very important in today's digital world. It is related to the UN's Sustainable Development Goals for 2030,  which focuses on reducing inequalities. Web accessibility is important in SEO for the following reasons:

User Experience (UX)

Accessible websites improve user experience (UX), providing equal opportunities for all website visitors, enabling the to browse, navigate, and engage with your online content, enabling them to access information, make purchases, and engage with your online services without help, providing your visitors with independence when it comes to using the internet and interacting with your brand.

Legal Requirements

There are a number of countries that have implemented accessibility regulations, requiring companies to make their websites accessible to all visitors. Non-compliance could result in legal consequences, and have a negative impact on your online reputation. In the United States, for example, they have ADA, which is Americans with Disabilities Act. If you are not in the US, but you cater to a global marketplace, then you will want to ensure you have web accessibility in place to align with the legal requirements.

The Importance of Accessibility in SEO

Accessibility can impact your SEO efforts, as it is valued by search engines, thanks to how accessibility affects user experience. Accessibility is not a ranking factor for Google, but user experience is. Websites that focus on accessibilities offer a better user experience, boosting engagement, lowering bounce rates, and improving SEO performance.

Web accessibility and SEO both focus on optimising a website to improve UX. When you add accessibility practices, websites automatically become user friendly, improving your SEO metrics, including the time spent on site, increased organic traffic, and lower bounce rates.

It is very important to note that when accessibility is implemented incorrectly, such as improper use of headings or excessive alt text, it could have a negative impact on your SEO. Accessibility must be implemented following the provided guidelines, boosting your accessibility and SEO efforts.

How to Improve Web Accessibility in SEO

In order to improve website accessibility, improving your SEO performance, you will want to incorporate the following:

Conclusion

It is important to test your website accessibility to create an inclusive online experience for all your website visitors. When you use accessibility techniques are used, you improve user experience, expand your reach, and show your commitment to all your website visitors. You can rely on Genie Crawl to help you incorporate accessibility to your website, boosting user experience and enhancing your SEO efforts.

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