The Importance of Anchor Text Diversity in Link Building
Anchor text is visible and clickable words used to link one page of a website to another page or website. The visible part of the text is known as a hyperlink. Anchor text should be used in internal and external links, used in guest posts to outreach articles, and more.
Anchor text has a major influence on rankings in search results. Search engines are able to see the text and the page or site is links to, using it as an indicator for relevance. The more relevant, the higher your ranking can be in search engine results pages (SERPs). If search engines view the anchor text as positive, it can increase your ranking considerably.
One of the most common mistakes when it comes to anchor text is overuse. It is important that you do not use the same anchor text over and over again, this can result in search engines seeing your anchor text as an attempt to manipulate results, which can reduce your ranking, possibly resulting in a penalty.
As a result, it's imperative that you diversify your anchor text. When you use exact match anchor text is should be done with great consideration and care, avoiding search engines seeing it as a manipulative attempt.
There are numerous types of anchor text worth noting, which should be used to varying degrees:
It is very important to ensure the keywords and anchor text you use flows naturally within the content. It needs to appear on a relevant and high quality website. Keep the above ratios in mind to create a diverse anchor text profile to boost your ranking in SERPs. If you need help with the diversification of your anchor text, get in touch with the talented team at Genie Crawl today.
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