The Importance of Photos in Local SEO for UK Businesses
Photos are essential to your local SEO success, helping you connect and engage with your audience. Images tell a story and a high quality image can speak a thousand words. Images are able to communicate emotion.
These days camera re carried in just about every pocket in the world, making it easier to capture an image. The ability to upload images to the internet has increased image-related platforms, such as Instagram and Pinterest.
Approximately eighty five percent of people consider themselves as visual learners. With the digital world being fast-paced, there is an enormous demand for high quality photos being displayed on websites and on social media platforms. As a result, your business photographs need to not only be good, but exceptionally high quality, portraying a message.
You can invest a lot into your local SEO campaign, but without good quality photographs, your online strategies could be wasted. Images are more than a pretty picture. Studies have found that online content that contains high-quality photos get ninety four percent more views than content that doesn't have an image or has a low-quality image.
Photos are storytellers, evoking emotion or a vision by placing them carefully on your site or within your content. Visitors will read the image and make a decision on whether or not to read the rest of the content. With SEO, you can encourage visitors to your website, but without a photograph, they may struggle to understand your products or services and how it can benefit them.
Yes, high quality content is important and persuasive, but with well-placed, high-quality photos, you take your local SEO efforts a step further. Good quality photographs that align with your content can drive more visitors to your website, encourage social shares, and boost user engagement, helping you achieve your online marketing goals.
Surveys carried out have found that sixty percent of consumers are more likely to choose a business who uses photos in their local SEO campaign. Photos and images are essential to your SEO strategy, helping to boost recognition, brand awareness and customer engagement. Labelled photographs tend to gain more clicks, increasing your click-through-rate, boosting dwell time, and reducing bounce rate, all of which are vital to your local SEO success in the UK.
When you label your photos correctly using SEO-friendly meta data and descriptions, Google is more likely to find your website, helping improve crawling and indexing, helping you appear in local SEO results and in Google Images.
Remember, when selecting high quality images for Local SEO, you need to ensure that you resize the image to ensure you don't slow down your page loading times. When you add large images, it can slow down your website, having a negative impact on your SEO efforts. There are a number of editing tools you can use to resize your image without compromising the quality.
As you can see from the above, having good-quality photos as part of your local SEO strategy is essential for UK businesses. High-quality photos enable your audience to understand what your content is about, evoking emotion. When optimised, you improve your visibility in search results, both in local search results and in Google Images. Get in touch with Genie Crawl today to find out more.
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