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The Interesting History on When SEO Was Founded?
SEO has become one of the most sought-after digital marketing services by businesses that are looking to improve their online presence. More than 2.6 billion people are expected to shop online globally in 2024. Therefore, it's no surprise there is such a high demand for quality SEO services.
Chances are you already have some idea on how Search Engine Optimisation (SEO) works, but you may not realise when SEO was founded. These days, when you mention search engines, the first name on everyone's lips is Google. SEO was founded before Google, it actually dates back just shy of a decade from when Google was first introduced to the public.
The world’s very first website was launched in the early 1990s. The World Wide Web (WWW) was also introduced, making information easily accessible to more people throughout the world. As a result, more website were launched at an exceptional rate.
At the same time, those with access to the internet, found it exceptionally difficult to find the information that they were looking for. SEO was introduced as more businesses found that they were not placed prominently in Search Engine Results Pages (SERPs).
Archie, the first search engine was released in the late 1990s. Archie got its name for indexing FTPs, called Archies. The first success was when Yahoo was introduced. Yahoo categorised websites in directories, making it easier to find information. AltaVista, another search engine at the time, used web crawling combined with indexed pages. It soon became a top choice, as it provided more relevant results for users.
It wasn't until 1998 that Google was introduced to the public, using PageRank, an algorithm that has turned SEO into what it is today. PageRank ranked pages based on links and quality.
With the introduction of PageRank, the competition between businesses became tight, as businesses rushed to secure the best links, after they found out that the quantity of links and quality were being used as ranking factors. Google then introduced AdWords, enabling businesses to pay to be on the first page of SERPs, alongside the organic results.
At the same time, businesses starting overstuffing keywords and using keywords that were not relevant to the content they were publishing. This left users disappointed and frustrated, as they could not get the information that they were searching for. Google, and the other search engines, are constantly looking for ways to improve their users experience, as a result they introduce new and updated algorithms throughout the year, sometimes up to six hundred times a year.
Some of the ways that SEO has improved user experience over the past nine years, includes:
SEO has already suffered from spam content and content that is overstuffed with keywords. Search engines continue to evolve and change their ranking factors to ensure their users find relevant content when using their services. Google has developed techniques that focuses on user search intent, their search history, location, and more. This has resulted in businesses having to focus their efforts on their SEO strategies, keeping them updated to ensure that they continue to remain visible online, driving quality traffic to their website, and improving conversion rates.
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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