The Link Between SEO and User Experience

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The Link Between SEO and User Experience

Search engine optimisation (SEO) has evolved exponentially over the past few years, becoming more than simply keywords, backlinks, and technical SEO. Google pays close attention to user interests, ensuring its users has a great user experience (UX). This is why user experience has become essential in website optimisation.

What is User Experience?

User experience (UX) is how users interact with your website. This can be from the technical point of view of functionality, interactive designs, fast loading pages, and easy navigation. At the same time, it's essential your website communicates to your users, providing them with a seamless experience, ensuring they find the information they are on your site to find with ease.

The Link Between SEO and User Experience
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User interface (UI) is the visual appearance of your website. This includes text, images, buttons, animations, fields, and anything your users interact with. Both user experience (UX) and user interface (UI) are closely related, sharing the same goal, which is to improve the users interaction with your website. 

The Link Between SEO and User Experience

Getting user experience and user interface right is important to your SEO success. The link between search engine optimisation (SEO) and user experience (UX), includes:

Site Abandonment

Providing a good user experience is important to reducing the risk of users abandoning your site and heading to one of your competitors. Studies showed the reason why users don't proceed to make a purchase included:

When you improve user experience, you can eliminate a large number of these issues. Redesigning a checkout process can increase conversions by as much as thirty five percent. When your website visitors are happy, they are more likely to engage with your website, and convert into loyal and paying customers.

User Experience and Rankings

User experience affects your SEO and rankings in search engine results pages (SERPs). Google prioritises providing its users with the best experience, which means websites offering excellent user experience can improve their ranking in SERPs. When a user abandons your website quickly, it increases your bounce rate, which search engines then interpret that your content or experience was not relevant or satisfactory, which can lower your ranking.

User Experience Metrics to Track for SEO Success

When developing a great user experience and building a strong SEO strategy, you want to monitor the effectiveness of your campaign. This involves evaluating your website using User Experience metrics for SEO:

Conclusion

SEO and user experience are closely tied, both ensuring that your website visitors have a seamless and enjoyable experience when on your website, encouraging them to stay for longer and explore your site, ultimately making a purchase or providing their information. If you need help with SEO and user experience, get in touch with the talented team at Genie Crawl today. We would love to help you improve your websites functionality, user experience, and SEO success.

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