The Power of Local SEO: How to Rank Higher in Google Maps

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The Power of Local SEO: How to Rank Higher in Google Maps

Google Maps search engine optimisation (SEO) optimises your online presence, helping you improve your ranking in local search results. With an improved visibility, you have the opportunity of attracting your target audience, driving foot traffic, along with improving your revenue. 

One third of all mobile searches are location based searches. This is users searching for businesses in their local area.

What is Google Maps SEO?

Google Maps SEO focuses on optimising your website to boost visibility on Google Maps, making it easy for potential customers to find your business online. When users search for products or services near them, you want your business to be one of the first they see in results.

Google Maps SEO is part of local SEO, focusing on optimising your local online presence, reaching your local community in relevant searches. There are two important areas you will need to focus on:

  • Google Maps – Your business profile on Google maps
  • Local Pack – this appears at the top of Google search results, displaying the top three businesses that relate to their query, along with a map
The Power of Local SEO: How to Rank Higher in Google Maps
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Create or Claim Your Google Business Profile

Google Business Profile is a free online tools where you manage your online presence on Google. It helps potential customers find your business. Ensure you complete all fields accurately, publishing high quality images and videos to showcase your business, products, and services.

You also have the opportunity to include messaging, enabling you to answer questions with ease, while making it easier for potential customers to contact you directly from Google Business Profile.

Engaging with Your Local Community

Engaging with your local community can boost your business visibility and reputation. This can include sponsorships, partnerships, and events.

Ongoing Monitoring

Google Business Profile insights can provide you with valuable insights into how users are finding and interacting with your listing online. This helps you make data-driven decisions regarding your local SEO strategy, helping you rank higher in Google Maps.

What to Avoid

Google Maps SEO may seem relatively straightforward to you, focusing on optimising your Google Business Profile, but there are common mistakes that can result in a lower ranking, including:

Why You Should Be Optimising for Google Maps

Google Maps is a powerful tool to ensure your business is discovered online, helping you reach local customers, increasing foot traffic, and sales.

When you focus on local SEO to boost your ranking in Google Maps, you can enjoy:

Conclusion

If you are a business that targets a local community, then you will find Google Maps SEO a valuable tool to improve brand recognition, increasing foot traffic, and sales. This requires an ongoing effort, ensuring your business information remains accurate and up to date, with an optimised profile, while actively engaging with potential customers. Genie Crawl, a leading SEO agency in the UK, is standing by right now to help you ensure your business becomes visible in Google Map results. Get in touch today to find out more. 

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