The Role of Image Optimisation in SEO

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The Role of Image Optimisation in SEO

We live in a digital world, where attention spans are dwindling and where website visitors expect instant results. Users today expect a visually appealing and fast-loading website, and images play a big role in the engagement of website visitors, helping you convey information effectively. When you incorporate images without taking their impact on your website performance into consideration, it can leave you with a slow loading website that negatively impacts your ranking in search engine results pages (SERPs).

Image optimisation is essential to your search engine optimisation (SEO) success. When you optimise your images, reducing their file size, you can strike a balance between high quality and visually appealing images, and fast loading times. This improves user experience (UX) and boosts your SEO performance.

The Role of Image Optimisation in SEO
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The Power of Image Optimisation

There are various elements that are taken into consideration when it comes to optimising your website for SEO. Content relevance, page loading speed, and website structure are all essential elements that cannot be ignored. Optimising your images provides numerous benefits, far beyond visual aesthetics:

Improve Page Loading Times

Large image file sizes can slow down your website considerably, resulting in your visitors feeling frustrated, increasing your bounce rate. When your images are not optimised, they use a large percentage of the page's resources, causing unwelcoming rendering delays. The good news is that you can reduce the file size of your images without compromising the quality, which improves speed times, offering a seamless browsing experience.  This can be done by:

Compressing images by reducing the file size, while maintaining image quality
Optimising image formats without compromising image quality. Different formats have their own compression capabilities. 

Improve User Experience

User experience (UX) is important when it comes to determining the success of your website. Optimising your images plays a role in providing a seamless experience for your website visitors, enabling them to navigate through your site and engage with your images without having to struggle with slow loading pages. 

Improved Ranking

Search engines take page loading times into consideration when it comes to determining your ranking in search engine results pages (SERPs). If your website is fast loading, offering a great user experience, you are more likely to see an increase in your ranking over time. 

Reduce Bounce Rates

Did you know that today's internet users expect a website to open within three seconds? If your website takes a few seconds longer, you could be losing out on valuable customers, while increasing your bounce rate, which sends a negative signal to search engines. Image optimisation is essential when it comes to reducing bounce rates. 

Mobile Optimisation

Mobile optimisation has become an essential part of any successful SEO strategy. Taking into account that close to sixty percent of internet searches are now carried out on mobile devices, you need to ensure your website is optimised for mobile to achieve success. Slow loading images are a serious problem for mobile users, which results in higher bounce rates and a reduced ranking in SERPs. Image optimisation enables you to improve mobile performance, enhancing user experience, and improving your SEO efforts. 

Conclusion

Speed and user experience are essential in today's digital world. Image optimisation improves website performance, user experience, and your SEO efforts. You can balance visual appeal and faster loading pages by optimising your images effectively.  Are you struggling to find the balance between high quality images and fast loading pages? Give the Genie Crawl a team today and let us provide you with image optimisation services to improve your SEO in the long run.

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