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The Role of Keywords in SEO Success
Search engines are important to shaping how users interact with online content. As a result, you need a good understanding of search engine optimisation (SEO) and the role of keywords to help you improve your ranking in search engine results pages (SERPs), gaining a competitive edge, reaching your target audience, and driving quality and organic traffic to your website.
SEO keywords are search queries, which are the main topics for your website content. This is a very important part of SEO you will want to focus on if you want to achieve long-term results.
Search engines have a massive amount of information to sort through every day to connect users with the best and most relevant content. Search engines can determine the most relevant content based on the keywords used in your content. These are the words and phrases your potential customers use when searching on the internet for products or services you provide.
Your SEO success is when your keywords are matched to your audiences search terms. In order for search engines to find, crawl, and index your content, they need the right keywords. Search engines determine your keyword ranking and then display your web pages or content in search results.
Search engines are focused on providing their users with the best experience, this involves providing them with the best quality results based on their search term. Websites, on the other hand, focus on generating as much website traffic as possible.
In the past, website owners would stuff as many keywords into one page as possible, without taking the aesthetics or readability into consideration. The aim was to rank as high as possible for keywords to show website quality. Over time, search engines have evolved, they are clever and more sophisticated. Today they have updated their algorithms to prioritise content quality over quantity, which means your content and keywords need to be relevant, aligning with your target audience.
Search engines are becoming more user-centric. This is why it's important to focus on your targeted audience when it comes to optimising your content. This is very important, requiring you to research and analyse high-impact keywords that resonate with your audience. It is important to focus on short-tail and long-tail keywords, along with local keywords if you are a local business that wants to reach your local community.
The days of overstuffing keywords into your content is long over. Today you need to use keywords strategically throughout your content that is natural and doesn't detract from the quality of the content. The main focus is to delivery high quality, informative, unique, and relevant content that provides value to the reader. The quality of your content plays a role in the success of your keywords, as search engine algorithms become more sophisticated.
There have been significant impacts on how keywords are used for SEO over the years, and with new technologies being introduced, along with changes in user behaviour, it's important to stay up-to-date with the latest trends. SEO best practice now covers more than what you put on your website, it also incorporates videos and images, which can be beneficial to your SEO success.
We recommend regularly visiting the keywords you have used to ensure they remain relevant. Customer preferences are constantly changing and adapting, which is why you want to constantly measure your keywords performance over time.
Keywords are imperative to your SEO success, helping search engines identify, crawl, and index your website and content. With carefully researched, analysed, and selected keywords you can boost your ranking in search results, reaching your targeted audience, and improving your organic website traffic. If you need help with keyword research for SEO, get in touch with the Genie Crawl team today.
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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