The Role of Social Signals in Complementing Link Building

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The Role of Social Signals in Complementing Link Building

Social signals are a search engine optimisation (SEO) ranking factor that is used to estimate your social media presence. Social signals can influence your ranking by helping Google identify your site as authoritative and relevant. The factors that can influence your SEO efforts, including link building includes:

  • Likes and comments on your social media pages
  • The number of people sharing your social media content
  • The number of followers you have

The more popular your content on social media, the higher your chances of improving your ranking.

Improving Link Building with Social Signals

Seeing social signals have become an important part of content marketing, you should focus on optimising for them. 

The Role of Social Signals in Complementing Link Building
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Build an Audience

The first step is to build your audience, an essential part to improving social signals. More follows improve your E-E-A-T (Experience, Expertise, Trust, and Authority) scores with Google, increasing the chances of securing reactions, comments, and shares, which in turn, increase your link building efforts.

Improved Trust

Trust is very important to your business success, affecting you ranking in search results, while helping you secure more backlinks. When a customer trusts your brand, they are more likely to use your services or buy your products. The more they engage with your brand online, leaving reviews, the higher your trust score will be. This can be done by publishing engaging, valuable, and creative content that resonates with your audience, encouraging them to share your content, which increases the your link building profile.

Consistency

Your online success is based on your brand visibility across all platforms. Te more high quality content you publish, the more people will see it and engage. Post frequently and encourage your audience to engage with the content.

Optimise Your Profiles

Having a social media profile is one thing, but you need to optimise it for online success. This means being consistent when adding your NAP (Name, Address, Phone Number) information, ensuring the information is identical across all social media platforms. Remember to always include a link back to your website.

Conclusion

Now that you can see the role of social signals in link building, you will want to get started as soon as possible, securing high quality links that can boost your ranking in search engine results pages (SERPs). Genie Crawl is here to assist, helping you with a comprehensive SEO strategy to helping you implement an effective backlinking strategy. Grow your business today by getting in touch with the experts.

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