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The Role of UX in B2B Site SEO Rankings
User experience (UX) is the impression and satisfaction visitors have when they interact with your website. This includes usability, accessibility, content, functionality, and design. UX has a major impact on B2B websites.
UX is essential when it comes to your SEO efforts. Search engines use various signals measuring the quality and relevance of your site, such as bounce rates, click through rates, page speed and dwell time. If your website has poor UX, visitors are going to leave quickly, negatively impacting your SEO efforts.
When it comes to improving user experience, you should focus on website content, functionality, and design. Your website should have a clear layout, seamless navigation, and be responsive to work on all devices, screen sizes, and screen orientations.
You should also be adding images, videos, and infographics to grab your audiences attention, keeping them engaged, while providing high quality, relevant, and engaging content that is well-structured with headings, sub-headings, lists, and paragraphs.
In order to measure UX for SEO, you need to use a variety of tools and methods, collecting and analysing the data on website performance and user behaviour.
At Genie Crawl, we recommend:
This involves understanding and addressing the challenges of your B2B market. Segment your audience based on company size, job title, and buying stage. You need to ensure your website provides seamless navigation, making it easy for your visitors to follow the clear path to conversions.
We recommend showcasing case studies, statistics, and testimonials, along with clear call to action, landing pages, and chat bots to improve user experience.
It's important to always bear in mind that you must follow SEO best practices for the bes results. This means aligning UX with SEO best practices. This involves ensuring your website is mobile friendly, offering fast loading web pages, with seamless navigation, and clear call to actions.
We recommend using Google PageSpeed Insights, Lighthouse, and Core Web Vitals to assess and improve page experience. Content must be the highest quality, valuable, and relevant, focusing on E-E-A-T (Experience, Expertise, Authority, and Trustworthiness), along with focusing on search intent when creating content.
User experience is essential for B2B websites. You need your website visitors to be able to navigate your website seamlessly, finding the information that they need, whether they are using a desktop computer or a mobile device. With the right SEO strategy in place, you can provide the best UX to ensure success. Contact Genie Crawl now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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