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The Ultimate Beginner’s Guide to Technical SEO in 2025
Having a visually appealing website isn't enough into today's fast-paced digital world. You need to ensure your site is found by search engines, which is where technical SEO comes in. As experienced digital markets, we have seen how optimising a website for technical SEO can significantly improve rankings and user experience (UX).
Technical SEO optimises your website for crawling and indexing. It is the foundation of a successful SEO strategy. It works behind the scenes, making necessary improvements that make your site easy for search engines to crawl and index.
At Genie Crawl, we have worked with a number of clients who have excellent website pages and a good backlink profile, but they were not gaining organic traffic. We conducted a thorough technical audit, only to find the website pages were slow loading, they had duplicate content, and broken internal links, all of which negatively impacted their SEO success.
Before we dig into technical SEO in 2025 and what you need to do as a beginner, lets take a quick look at why Technical SEO is essential today:
Search engines are sifting through billions of website pages, ensuring that they are crawled, indexed, and ranked. Let's take a quick peek into how search engines work:
Technical SEO involves numerous tactics to improve the user experience and search crawlability of your website.
Website speed is imperative when it comes to retaining your website visitors. You can use Google's PageSpeed Insights to determine your page speeds, along with identifying any potential problems that could be slowing down your website. Consider reducing image sizes and allowing lazy loading to improve site speed.
If you have read any of our previous blogs, you know by now that Google has introduced mobile-first indexing. This means Google uses the mobile version of your website for crawling and indexing. Responsive web designs ensures your website works well on all devices, and any screen size, while ensuring your align with Google's mobile-first indexing. Use Google's Mobile-Friendly Test to determine the mobile-friendliness of your website.
Google uses HTTPS as a ranking signal. This means installing a SSL certification to provide security and data protection for your website visitors.
Many website owners don't realise their robots.txt file is the problem, blocking important pages. Use Google's Search Console to monitor your indexed pages, along with crawling statistics.
Keep your XML sitemap clean and updated. Remember to submit it to Google Search Console to tell the search engines what pages to crawl.
Canonical tags should be used to prevent the risk of duplicate content issues. We still this particularly in e-commerce websites with numerous similar products.
Implement schema markup on your site to help search engines understand your content, while increasing your chances of appearing in rich snippets.
Core Web Vitals are user experience metrics, such as interactivity, visual stability, and page loading times. Use Google's Lighthouse tool aiming for a score of ninety or more.
If you are carrying out technical SEO as a beginner, we recommend you use the following online tools to assist:
Technical SEO may seem daunting, but it's essential to your search success. Spending time improving your websites technical SEO is important. If you need help with your websites technical SEO, contact Genie Crawl now for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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