Top Tools for Managing Your Online Reputation

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Top Tools for Managing Your Online Reputation

With millions of people now using social media platforms, it makes keeping track of your brand online a difficult task. You want to know what your customers are saying about your brand, as this affects your online reputation. A bad review you are not aware of can negatively impact your success. 

With online reputation management you have the ability to maintain a positive brand image, even if you have a handful of negative reviews. With effective reputation management you improve your customers perception of your brand, maintaining a professional image, while boosting brand visibility, customer trust, and revenue.

What are Online Reputation Management Tools?

Online reputation management tools provide you with the opportunity to monitor your online presence across the internet, including reviews, and social media. It includes online review management, social listening, and more, where you can monitor and respond to review, influencing how potential customers perceive your brand.

Top Tools for Managing Your Online Reputation
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Online reputation management tools track brand mentions, provide alerts, and analyse sentiment. They enable you to address negative feedback, turning the negative into a positive, protecting your brand image in the long run. Most of the tools available today will provide alerts, helping you identify critical mentions. They provide you with the power to pro actively address your brand reputation on the internet.

Top Tools for Managing Your Online Reputation

There are numerous online reputation management tools available on the internet, with the most common and top tools including:

Podium

Podium is a top tool used to manage the online reputation of local businesses, helping to boost engagement and drive leads. The tool enables customers to leave reviews with a few clicks, while enabling the business to automate review invites, track online keywords, and respond to reviews in a timely manner, boosting customer relationships and satisfaction.

This tool works well with Google reviews and is a great tool to boost customer service. It is not effective when it comes to social media management or social listening.

Birdeye

Birdeye is an AI (Artificial Intelligence) platform that helps you manage your online reputation and build long-term customer relationships. It uses the power of AI to ensure you are aware of any customer feedback. The tool provides valuable customer experience insights, helping you target customers pain points and boost revenue.

TrustPilot

TrustPilot is one of the most reputable review sites used throughout the world. This public platform has a broad reach, and now businesses can use the website to follow up on trends and conversations surround their brand. This platform enables you to encourage customers to leave reviews in order to improve your online reputation, monitoring what your customers say about competitors, providing valuable insights to help you stay a step ahead in your industry.

Broadly

Broadly is a web-based online reputation management tool that helps you stand out against your competitors. It has features to help you manage your reputation through an application. Features include email communication, web chats, sending out review requests, and more. 

Google Alerts

Google Alerts is a free and easy to use tool that monitors online mentions. Google Alerts can monitor the internet, including social media, identifying when your name, trademarks, competitors, and more are used. You can set alerts, tracking keywords that mention your brand reputation. With alerts set up, you receive an email as soon as your business is mentioned online.

Conclusion

Managing your online reputation is essential to long-term success. Having a tool at hand that provides you with alerts when your brand is mentioned is an excellent way to ensure you respond to positive and negative reviews in a timely manner. If you need help with your online reputation management, get in touch with the experts at Genie Crawl today. We would love to help you put your best foot forward online.

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