We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Visual SEO: Building an Image-Rich Strategy for Local Businesses
“One picture is worth a thousand words,” according to Albert Einstein. While this may not be entirely true, visual SEO continues to rise in demand. Many brands focus on written content, keywords, technical jargon and backlinks, without focusing on imagery and video.
At the same time, Google and other search engines, are improving at understanding videos and images. As you know, Google is constantly updating its algorithms, which leads to many businesses struggling with their SEO performance due to changing trends and shifts in user behaviour.
In 2021, Google announced its algorithms ability to interpret and accurately serve user search intent. This algorithm, known as Multitask Unified Model (MUM), possesses the power of natural language processing, analysing images, videos, and text in seventy five different languages to provide comprehensive search results.
As a result, search results can include a combination of text based and image-rich results.
Are you ready to incorporate visual SEO into your strategy? The Genie Crawl team have put some steps together to get you started:
When it comes to creating content with local SEO in mind, you need to keep search intent in mind. This is what your audience is looking for. This helps with image and video optimisation.
The best way to understand user intent is to focus on your primary and secondary keyword and see what results are ranking for those keywords. Is your audience looking for instructional content? Do they need a review or a comparison? Are they looking for information regarding a product or service? Each of these queries requires different content, images, and videos.
Any good quality web page will include images. Images are used to tell the website visitor what the page is about, encouraging them to stay on your site for longer, exploring further. At the same time, images are not the only tool to generate engagement, but they are great at grabbing attention when they are optimised correctly.
Ensure you follow best practices when it comes to your image data:
Schema markup, also known as structured data, is an important step, helping you communicate with Google’s crawlers, boosting your online visibility. When you markup your images and video, you increase your chances of appearing in search results, boosting website traffic.
It's essential you upload the right size image and file type to ensure it doesn't negatively impact your page speed, aligning with Core Web Vitals. Heavy images can take too long to load, resulting in a negative user experience.
Images are becoming more visible in search results, along with videos. In fact, videos are a strong focal point that are engaging, shareable, and improve conversions.
Every video you upload should be useful, keyword optimised, and high quality. This means optimising your file name, tags, and hashtags, along with adding a high quality thumbnail. Provide a useful description incorporating your targeted keywords, improving user experience. We also recommend including a video transcript for hearing impaired visitors.
You can use structured data on specific video features, including chapters or where viewers can skip sections to get the answer they need. Structured data is also effective in helping Google understand the context of your video, increasing the chances of it appearing in relevant search results. Markup as much information as possible from the title and video encoding to the thumbnail.
With Google constantly updating their algorithms, a holistic and strategic SEO approach is important to build a strong online presence, while remaining competitive. Do you need assistance with your visual SEO strategy? Contact Genie Crawl today for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
